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Burke

Profile

Founded in 1931, Burke is an employee-owned, full-service custom marketing research supplier.  

Burke’s reputation for excellence derives from our ability to consistently deliver actionable decision support solutions to clients worldwide. Using an objectives-driven focus, Burke researchers are known for their expertise in defining business objectives, crafting smart research designs, executing complex projects, employing advanced data analysis techniques and communicating the business significance of research results. This expertise extends across a range of industries, both domestic and international, and across many data collection platforms. All of Burke’s core competencies are supported by a dedication to continuous research and development efforts.

Burke’s services extend beyond the typical boundaries of research suppliers, through Seed Strategy, a wholly-owned subsidiary. Seed Strategy is a growth acceleration firm that specializes in new product innovation and strategic brand development. The combination of these two firms is a world-class consultancy with the unique ability to meet clients’ needs through a seamless marriage of Burke’s research-based decision support and Seed Strategy’s expertise in innovation and implementation.

Burke’s primary areas of focus include:  Brand Engagement; Product/Service Development; Customer Engagement and Employee Engagement; Linking Data Sources; Market Segmentation; Shopper Research; and Research Education through The Burke Institute. 

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  • Leveraging Machine Learning to Draw Insights from Unstructured Customer Feedback

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