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Directions Research Inc.


Established in 1988, Direction Research Inc. is a privately held company headquartered in Cincinnati with offices in Chicago, Dallas and Charleston, SC. Directions is a full-service, custom research firm that develops long-term partnerships with its clients in which substantial responsibility for design, analysis and presentation is handled by dedicated client teams. DRI provides custom designed solutions tailored to meet client information needs with respect to timing, content, budget and strategic criteria. Its client service staff averages 20 years of experience and regularly executes a wide variety of studies including market segmentation, conjoint/discrete choice, awareness tracking, attitude and opinion, market structure, customer satisfaction.

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