2019 Sponsors & Exhibitors
PRS IN VIVO
At PRS IN VIVO, we believe primarily in what people do, rather than what they say.
We know that real life purchase decisions are overwhelmingly behavioral (“thinking fast”), rather than rational (“thinking slow”) – and that they are greatly influenced by context.
These core principles are reflected in all of our research methodologies, which emphasize shoppers’ behavior and purchase selections – and focus on confirming that brands are seen, understood, and shop-able at shelf.