TMRE is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa

PRS IN VIVO

Profile

At PRS IN VIVO, we believe primarily in what people do, rather than what they say.

We know that real life purchase decisions are overwhelmingly behavioral (“thinking fast”), rather than rational (“thinking slow”) – and that they are greatly influenced by context.

These core principles are reflected in all of our research methodologies, which emphasize shoppers’ behavior and purchase selections – and focus on confirming that brands are seen, understood, and shop-able at shelf.

We're bringing you

  • Maximizing Profitability at Every Touchpoint: Applying BeSci and AI in Omnichannel Retail

    ,