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2017 Sponsors & Exhibitors
Winner of the prestigious 2011 EXPLOR award for the most innovative application of technology in market research, Sentient Decision Science, Inc. is a leading behavioral science research and consulting firm. Sentient provides leading edge behavioral science research methods for businesses that want to better understand the true drivers of their customer and prospect preferences and thereby achieve unrivaled business advantage in their markets. The Sentient research approach works at the intersection of behavioral science, market research and its clients’ key business objectives. The end result is clear, incisive recommendations that provide a strategic advantage in the marketplace by tapping into the conscious and subconscious drivers of consumer, shopper and B2B behavior. Sentient Decision Science’s Automatic Brand Association methodology is the first in the industry to quantify gut feelings by tapping the consumer subconscious and emotional associations with brands. Sentient Decision Science has a broad client base in retail, consumer packaged goods, home electronics and financial services.