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2018 Sponsors & Exhibitors
The Family Room is a family-focused research agency and brand consultancy that advises Fortune 500 corporations on growth strategy.
At the heart of our company’s ethos is the belief that family marketing miracles come from HUMAN insights, not category insights. So, for the past ten years we have self-funded an ongoing quantitative study of the Passion Points™ that define Gen Z’s and Millennial parents’ emotional landscape around the world.
These Passion Points™ allow The Family Room to move beyond the rational “WHAT” of consumer behavior to the emotional “WHY,” enabling us to create disruptive targeting, messaging, new product, and content strategy that speaks to the family heart, not head.
Our clients include many of the world’s most iconic companies like Google, SC Johnson, Coca-Cola, Viacom, Disney, LEGO®, McDonald’s, and Nestlé that are looking to elevate the role their brands play in the lives of Gen Z or Millennial parents around the world.