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Brian McEwan
Director of Client Enrichment at SAWTOOTH SOFTWARE


Brian graduated from Brigham Young University with a Bachelor's in Business Management where he gained an interest in modeling and consumer behavior. He joined Sawtooth Software in 2008 and primarily focuses on new customer support and training. He particularly enjoys non-marketing applications of choice models.

Brian McEwan's Network

Agenda Sessions

  • What do they really want? Adapting proven market research techniques to understand user preferences and create data-driven development plans