Mark BaldinoCo-Founder at Fuzzy Math
Mark Baldino is an industry expert with over 20 years in UX and User-Centered Design. He’s a co-founder of Fuzzy Math, an award-winning UX design and innovation consultancy located in Chicago with clients worldwide. Along with building and sustaining a twenty-person design studio, he’s helped build and train UX teams for some of the largest companies in the world. Fuzzy Math’s call to action “ Do good work. Be good people. ” is embedded in all of Mark’s work as he advocates for “goodness” in design: producing work we are proud of as designers and that positively impacts the lives of those who use digital products and services every day. He extends this ethos to his clients as they grow their own UX design teams by helping them align their UX team around a common purpose, robust design processes, and the right people. These UX teams operate more efficiently, have lower turnover, and are better integrated within their company.