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Key Sessions

Martin Ford

KEYNOTE: Disruptive Technology Do Robots Want Your Job?

Rise of the Robots

May 07
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10:00am - 10:15am 15 mins
Morning Welcome by Ipsos Connect
  • Evan Borak - President, Ipsos Observer
more
10:15am - 11:00am 45 mins
KEYNOTE: Disruptive Technology Do Robots Want Your Job?
  • Martin Ford - Author, Rise of the Robots
more

Get a realistic view of what the future of work—and your place in it—will look like. Beyond pragmatic concerns, Ford addresses a bigger question: can accelerating technology disrupt our entire economic system to the point where a fundamental restructuring is required?

Come explore what we must do to ensure all of us, and not just the few, benefit from the awesome power of artificial intelligence, machine learning, and other innovations.

11:00am - 11:30am 30 mins
Solutions Showdown
more

With an overwhelming amount of technology available it’s a challenge figuring out which technologies are the best fit for your company’s research needs. TMRE In Focus 2018 takes you beyond the hype with our solutions showdown. Join us for this unique experience where a panel of technology experts share their expertise on the best technologies to help you gain better bottom line impact.

Get Involved! If you would like to join the panel and share your expertise on the best practices in research technology, please contact Sarah Scarry at sarah.scarry@knect365.com or 646-895-7472

11:30am - 12:00pm 30 mins
Morning Break & Q&A with Martin Ford
  • Martin Ford - Author, Rise of the Robots
more
12:00pm - 12:30pm 30 mins
Harnessing Technology to Deliver Deeper Consumer Insights
  • Mary Kaye O’Brien - Director of Customer Insights, Zillow Group
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In business, a great deal of time and money is spent gathering market and consumer insights. Often the problem is leveraging the available technology to gather the right insights and get them to the people who influence business. In this talk, learn how Zillow is using technology – guided by company values to elevate the significance of consumer insights.

12:30pm - 1:00pm 30 mins
DIY Technology
more

Get Involved! If you would like to speak during this session please contact Sarah Scarry at sarah.scarry@knect365.com or 646-895-7472.

1:00pm - 1:30pm 30 mins
Behaviors, Attitudes & Preferences; The Path to Adulthood
  • Lindsey Noble - Senior Research Manager, Buzzfeed
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With the ‘traditional’ path to adulthood becoming the exception vs. the norm, BuzzFeed and Publicis set out to understand how people today are (or are not) navigating their progression towards adulthood. In this session Linsey Noble will share their findings, delving into their behaviors, attitudes and preferences, and how together they developed a playbook for brands to become powerful partners with younger consumers by providing the content they value highly via the technologies they trust most.

1:30pm - 2:30pm 60 mins
Lunch
2:30pm - 3:00pm 30 mins
How Facebook is using Market Research and Analytics to Foster a Learning Culture
  • John Fernandes - Director, Marketing Insights & Analytics, Facebook
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Given the pace at which digital innovation is disrupting industries globally, research organizations face the challenge of helping their companies become true learning organizations. In this session, you will learn how Facebook uses marketing research and analytics to fuel a culture of continuous learning, help our colleagues establish strategic plans and accomplish their objectives, and execute on the company’s mission of bringing the world closer together. We will share learnings and results that helped Facebook to launch products and design a response strategy to false news and trending news topics.

3:00pm - 3:30pm 30 mins
Emerging Technology
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Get Involved! If you would like to speak during this session please contact Sarah Scarry at sarah.scarry@knect365.com or 646-895-7472

3:30pm - 4:00pm 30 mins
Beyond the Hype: The reality of Augmented Reality
  • Patrick Johnson - Former Director, Business Development, ODG (Osterhout Design Group)
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With endless analyst reports predicting the big future of Augmented Reality, this presentation will help participants get beyond the hype and focus resources on use cases that are ripe for adoption today. Dive deep into the current barriers and limitations of AR and find out how this technology will ultimately become the next evolution in mobile computing. AR technology will impact every industry. Learn how it will affect the way you do business.

4:00pm - 4:30pm 30 mins
Afternoon Break
4:30pm - 4:45pm 15 mins
Show Me Your Tech
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Get Involved! If you have cool cutting-edge technology that you want to demo during this segment, please contact Sarah Scarry at sarah.scarry@knect365.com or 646-895-7472

4:45pm - 5:00pm 15 mins
Show Me Your Tech
more

Get Involved! If you have cool cutting-edge technology that you want to demo during this segment, please contact Sarah Scarry at sarah.scarry@knect365.com or 646-895-7472

5:00pm - 6:00pm 60 mins
Real Talk Roundtables I: How technology can work for you; not against you
more

Our informal facilitated roundtables offer a great opportunity for you to share the setbacks and successes that you are having with the implementation of technology with in your MR processes. You’ll work collaboratively with peers and experts to brainstorm new strategies and role play how you can effectively use technology to gain more detailed and deeper insights from your research.

6:00pm - 7:00pm 60 mins
TMRE In Focus Reception