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Key Sessions

Martin Ford

KEYNOTE: Disruptive Technology Do Robots Want Your Job?

Rise of the Robots

May 07
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10:00am - 10:15am 15 mins
Info
Morning Welcome by Ipsos Connect
  • Evan Borak - President, Ipsos Observer
10:15am - 11:00am 45 mins
Info
KEYNOTE: Disruptive Technology Do Robots Want Your Job?
  • Martin Ford - Author, Rise of the Robots

Get a realistic view of what the future of work—and your place in it—will look like. Beyond pragmatic concerns, Ford addresses a bigger question: can accelerating technology disrupt our entire economic system to the point where a fundamental restructuring is required?

Come explore what we must do to ensure all of us, and not just the few, benefit from the awesome power of artificial intelligence, machine learning, and other innovations.

11:00am - 11:30am 30 mins
Info
BLUEOCEAN on DIGITAL & SOCIAL RESEARCH
  • Anees Merchant - Senior Vice President, Blueocean Market Intelligence

Marketing Research: Changing time with the role of Digital / Social Research

Researchers and Insights professionals are looking to integrate or leverage stand-alone new data across the different programs and research lifecycle. However, the initial tests or deployment has limited the adoption of the new data. Leveraging Blueocean's experience to drive digital transformation charter for research and insight functions, Blueocean would speak on its award-winning and industry-recognized approach and application areas of social media research which best fits with conventional research to provide most meaningful insights to the organization. We will also present the pitfalls to avoid, of digital medium.

11:30am - 12:00pm 30 mins
Morning Break & Tech Talk (In exhibit Hall)
12:00pm - 12:30pm 30 mins
Info
ZILLOW on TECH & COMPANY VALUES
  • Mary Kaye O’Brien - Director of Customer Insights, Zillow Group

Harnessing Technology to Deliver Deeper Consumer Insights

In business, a great deal of time and money is spent gathering market and consumer insights. Often the problem is leveraging the available technology to gather the right insights and get them to the people who influence business. In this talk, learn how Zillow is using technology – guided by company values to elevate the significance of consumer insights.

12:30pm - 1:00pm 30 mins
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AYTM on DIY & AUTOMATION TECHNOLOGY
  • Lev Mazin - CEO & Co-Founder, AYTM (Ask Your Target Market)

How DIY & Automation Technology is Changing Market Research

Technology has drastically changed the way we approach market research. DIY is no longer just for simple surveys and when paired with automation, creates a platform that truly empowers researchers.

But many still ask, what is automation? In this session you will learn from Lev Mazin, an expert in DIY market research and automation, how this innovative technology is changing the way we design, implement and analyze surveys. We will demystify the concept of automation and explore the many approaches available to researchers today. Learn how this technology works to empower researchers to innovate and provide greater value to their organizations. A must see session for anyone curious about or even currently using DIY tools & automation.

1:00pm - 2:00pm 60 mins
Lunch
2:00pm - 2:30pm 30 mins
Info
Real Talk Roundtables
  • Liz Huszarik - Executive Vice President, Warner Bros.

Our informal facilitated roundtables offer a great opportunity for you to share the setbacks and successes that you are having with the implementation of technology with in your MR processes. You’ll work collaboratively with peers and experts to brainstorm new strategies and role play how you can effectively use technology to gain more detailed and deeper insights from your research.

2:30pm - 3:00pm 30 mins
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FACEBOOK on COLLABORATION
  • John Fernandes - Director, Marketing Insights & Analytics, Facebook

How Facebook is using Market Research and Analytics to Foster a Learning Culture

Research organizations have an opportunity to be strategic drivers and help their companies become learning organizations. In this session, you will learn how Facebook is using market research to understand how to rebuild people’s trust in the brand. Case studies will share results that are helping Facebook address people’s concerns with the goal of (re)building brand trust.

3:00pm - 3:30pm 30 mins
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Branded Content: How it Works for Brands
  • Dave Smith - Senior Vice President, Head of Digital, Ipsos Connect

As brands invest more in branded content programs to reach & impact their audiences they are placing more attention on its effectiveness. This session will highlight a set of best practices around brand integration, device & format differences along with a look at the impact of time on Brand KPI’s.

3:30pm - 4:00pm 30 mins
Afternoon Break
4:00pm - 4:30pm 30 mins
Info
PHASE5 on AGILE INSIGHTS
  • Steve Hansen - President, Phase 5 US

Insights in an Agile World: 3 Things You Should Be Doing

Is your insights team keeping up with the demands of innovation? Agile development started in software, then morphed and spread into industrial manufacturing and other far-flung sectors. The story goes like this: Management feels pressure to bring new products to market faster. They tell marketing and product management to try Agile. Those teams then lean on their Insights colleagues to keep pace with sprints and 100% dedicated teams that think about projects in days or weeks rather than months or years. Learn how to cope with – and take advantage of – the push for agility from interviews we conducted with insights leaders at some very innovative companies. 

4:30pm - 5:00pm 30 mins
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BUZZFEED on DIGITAL TOOLS
  • Lindsey Noble - Senior Research Manager, Buzzfeed

Behaviors, Attitudes & Preferences; The Path to Adulthood

With the ‘traditional’ path to adulthood becoming the exception vs. the norm, BuzzFeed and Publicis set out to understand how people today are (or are not) navigating their progression towards adulthood. In this session Linsey Noble will share their findings, delving into their behaviors, attitudes and preferences, and how together they developed a playbook for brands to become powerful partners with younger consumers by providing the content they value highly via the technologies they trust most.

5:00pm - 6:00pm 60 mins
TMRE in Focus Opening Reception | Featuring an All-American Slider Bar