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The MMRA is a global trade association dedicated to the promotion and development of professional standards and ethics for conducting marketing research on mobile devices.The MMRA transcends all industry sectors. Our members include clients, market research firms, technology developers, marketing consultants, mystery shopping providers, merchandising companies, educators, students and trade media. Together we work to define and promote best practices and to share ideas to help enhance the effectiveness and value of using mobile devices for marketing research worldwide. We strive to foster education and open communications not only among members but also within the communities and respondents engaged in research studies including shoppers, consumers, and business professionals. The MMRA invites anyone with an interest in using mobile devices to conduct marketing research - whether quantitative or qualitative, whether a research consultant or technology developer - to join us in shaping the future of this emerging industry.