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LRW is a leading market research and global analytics consultancy known for its ability to turn insight into impact. LRW uncovers real growth levers in strategy, innovation, communication, and experiences for client companies across a wide range of industries including media, entertainment, and technology. LRW applies state of the art modeling and analytic techniques against a multitude of data streams, pairing tech-enabled methods with a “so what” consultative approach to provide unparalleled impact for our clients. LRW’s Pragmatic Brain Science Institute provides a holistic understanding of consumers, why they do what they do and what companies can do about it.