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Key Sessions

Jeffrey Cole

Transformation at the Speed of Light

USC Annenberg

Jonah Berger

The Hidden Forces that Shape Behavior

The Wharton School of the University of Pennsylvania, Book: "Contagious: Why Things Catch On"

Edwin Wong

Where You @

Buzzfeed

Jan 29
Show Filter
8:00am - 8:45am 45 mins
Breakfast & Registration
8:45am - 9:00am 15 mins
Welcome from your Event Hosts
  • Mark Loughney - VP, Research Turner Emerging Consumers Ad Sales, Turner Broadcasting
  • Peggy Einnehmer - Executive Vice President, General Manager, LRW (Lieberman Research Worldwide)
9:00am - 9:45am 45 mins
Info
Transformation at the Speed of Light
  • Jeffrey Cole - Director, Digital Future, USC Annenberg

Using 18 years of longitudinal consumer data, Jeffrey Cole, Director of the USC Annenberg Center for the Digital Future, will examine how television and video are about to undergo massive transformation as new players, forms of content and pricing models change the traditional system. Who will be the winners and who will be the losers and how will marketing adapt to the changes? Will the consumer get more or less choice and what will happen to the quality of content?

9:45am - 10:30am 45 mins
Info
The Hidden Forces that Shape Behavior
  • Jonah Berger - Author of "Contagious: Why Things Catch On" & Professor, The Wharton School of the University of Pennsylvania, Book: "Contagious: Why Things Catch On"

Ever wish you could be more influential? Be better at motivating yourself and others? Make smarter decisions and shape group opinion? This talk will show you how. Influence is a powerful tool, but to harness that power, we have to understand how it works. You’ll learn why others make us faster runner but worse parallel parkers, why elite athletes tend to have older siblings, and what Goldilocks can teach us about launching successful products and ideas. You’ll never look at your own behavior –or the behavior of others—the same way again.

10:30am - 11:15am 45 mins
Info
Morning Networking Break | Hosted by RSG Media
11:15am - 11:30am 15 mins
Info
Track 2: Cross-Platform Strategy & Insights
Track Chair Welcome
  • Tom Eaton - SVP, TV & Programmatic Solutions, Nielsen Catalina Solutions
11:15am - 11:30am 15 mins
Info
Track 3 : Disruptors & Disruption: The New Media Landscape
Track Chair Welcome
  • Manny Flores - EVP, Media Development, Ipsos
11:30am - 12:05pm 35 mins
Info
Track 2: Cross-Platform Strategy & Insights
Tennis Channel’s Grand Slam
  • Lynn Gutstadt - Marketing Research Director, Tennis Channel Research
  • Audra Priluck - Vice President, Media & Entertainment, Maru/Matchbox
11:30am - 12:05pm 35 mins
Info
Track 3 : Disruptors & Disruption: The New Media Landscape
Fast Forward: Programming for Tomorrow’s Young Adult Fans
  • Tricia Melton - Senior Vice President, Marketing, Creative & Branding, Freeform
  • Sarah Unger - SVP, Cultural Insights & Strategy, CIVIC ( A Seacrest Global Group)

Freeform and CIVIC marketing and insights executives will discuss capturing Gen Z and Millennial viewers in a cluttered TV industry. Through examination of rapidly changing cultural trends, young adult programming is moving forward with content of inclusion, challenging stereotypes, and exploring culture in a less filtered way. This fireside chat will help programmers, researchers, and creatives connect with younger audiences with best practices from emerging brand Freeform and cultural insight from CIVIC.

12:05pm - 12:40pm 35 mins
Info
Track 2: Cross-Platform Strategy & Insights
5 Consumer Perceptions That Will Drive TV Decisions in 2019
  • Jon Giegengack - Principal, Hub Entertainment Research
  • Janet Gallent - SVP, Research and Innovation, NBCUniversal

Hub Entertainment Research has been tracking TV consumers’ needs, behaviors, and preferences since 2013. In this session, Jon and Janet will present the five most important consumer trends emerging from all of the research Hub conducted in 2018. For example:

  • How has new technology redefined what it means to “watch TV”?
  • How has the proliferation of content and platforms changed the way people discover new shows?
  • How will ad-supported content benefit from new technology and behavior?
  • And most importantly: what are the biggest opportunities for content creators and distributors in this new landscape?
12:05pm - 12:40pm 35 mins
Info
Track 3 : Disruptors & Disruption: The New Media Landscape
How AI-Driven Media Analytics Enable Novel Discovery and Navigational Experiences
  • Jan Neumann - Senior Director, Applied AI Research, Comcast
  • Faisal Ishtiaq - Sr. Director, Media Science, Comcast

The meta-data provided by content creators is not sufficient to create the exciting and customer-focused discovery and navigational experiences that premium video customers demand from their services these days. In our talk we will describe how Comcast uses machine learning and AI such as computer vision and natural language processing technologies to better understand the content distributed on our platform. We will conclude with examples of how this extracted information can then be used to create novel and compelling offerings which lead to a better customer experience and higher engagement with our products.

12:40pm - 12:55pm 15 mins
Info
Track 2: Cross-Platform Strategy & Insights
One show, One Audience, Right? Wrong. 3 ways to Personalize Your Marketing to Win the Fight for Attention
  • Francesco D'Orazio - CEO, Pulsar

We talk to our audiences as if they were one. But for every audience we want to reach there's a multitude of communities within, each with a very different taste profile and a different reason to love your show. We look at three recent break out shows to learn how AI-driven cultural segmentation can help us break through the noise and make your next show go viral.

12:40pm - 1:10pm 30 mins
Info
Track 3 : Disruptors & Disruption: The New Media Landscape
The Power of Audience Insights for Strategic Decision Making
  • Jon Baron - CRO, Affinio
  • Thomas Ciszek - Manager, Global Advertising Performance, Twitter
  • Josh Weinstock - Client Partner, Ad Sales, Twitter
  • Maeve Ricaurte - Ad Sales Research, Twitter
12:55pm - 1:10pm 15 mins
Info
Track 2: Cross-Platform Strategy & Insights
The Perceptions & Priority of Media Brand Equity Today
  • Jack Myers - Chairman, MediaVillage

As advertising becomes more transactional, brand relationships with audiences and marketers are becoming more relevant to business growth. MediaVillage shares insights from the first-ever look at advertiser & agency perceptions of the brand equity of 150 media brands, from ABC to YouTube. Jack Myers shares new data on which brand attributes are key drivers of business growth and which media brands are best positioned for ad revenue growth.

1:10pm - 2:15pm 65 mins
Track 2: Cross-Platform Strategy & Insights
Lunch
1:10pm - 2:15pm 65 mins
Track 3 : Disruptors & Disruption: The New Media Landscape
Lunch
2:15pm - 2:50pm 35 mins
Info
Track 2: Cross-Platform Strategy & Insights
Content Audience Match – Understanding How Users Engage and Creative that Drives Brand Results
  • Bobby LaCivita - Senior Director, Research & Measurement, Group Nine Media

Group Nine Media has emerged as one of the most scaled and engaged media companies in the industry, primarily leveraging distributed video across social and O&O platforms to reach more than 150M+ people in the U.S. (nearly 50% of the American population) each month. Group Nine credits its success to the many insights and optimizations they have uncovered from its massive dataset collected from content engagement. With such broad reach across a multitude of categories, Group Nine has a unique view of content preference across the social web, which has fueled their industry-leading best practices around how to capture consumers’ attention on the platforms where people are spending their time and integrating brands effectively into video content. 

2:15pm - 2:50pm 35 mins
Info
Track 3 : Disruptors & Disruption: The New Media Landscape
The Story of Stories
  • Vicki Molina-Estolano - Consumer Research Manager, Facebook
  • Charlene Richey - SVP, Media Development, Ipsos
2:50pm - 3:25pm 35 mins
Info
Track 2: Cross-Platform Strategy & Insights
Getting emotional about ad effectiveness: Why ads work harder in some shows than others
  • Theresa Pepe - VP, Ad Sales & Innovations, Warner Bros. Entertainment
  • Mike Bloxham - Senior Vice President, Global Media & Entertainment, Magid

Why ads work harder in some shows than others

We watch what we watch because it moves us. Whether a show makes us laugh or cry, thrills us, shocks us, or simply makes us feel that all is well in the world, it must engage the emotions of its audience. After extended research, we can now quantify the extent to which the unique emotional environment created by every single show delivers measurably different results for advertisers and their specific creative executions. The same ad aired in different – even very similar – shows with similar audiences will deliver different results in terms of purchase intent, brand affinity and other measures of ad receptivity.

Warner Bros. will be actively leveraging emotional context and ad optimization as part of its Upfront proposition this year and its service model for advertisers going forward. Long-time conference Advisory Board members Theresa Pepe (Warner Bros.) and Mike Bloxham (Magid) team up to reveal what this kind of approach means for advertisers and media owners alike.

2:50pm - 3:40pm 50 mins
Info
Track 3 : Disruptors & Disruption: The New Media Landscape
Engaging the C-Suite & Creatives Through Audience Insights
  • Robert Miner - President, Miner & Co Studio
  • Kent Rees - Chief Marketing Officer, Pop Media Group
  • Courtney Thomasma - Executive Director, BBC America, AMC Networks
  • James Petretti - SVP U.S. & Global Production Research, Sony Pictures Television
  • Leslie D’Arcy Mallek - VP, Content and Marketing Insights, Paramount Network & TV Land
3:25pm - 4:00pm 35 mins
Info
Track 2: Cross-Platform Strategy & Insights
SCORING POINTS WITH MARCH MADNESS: Sponsorship ROI
  • Jay Leon - VP/Sports Insights, Turner
3:40pm - 4:15pm 35 mins
Info
Track 3 : Disruptors & Disruption: The New Media Landscape
Context Matters! Seven Ways That Programs Boost Ad Impact
  • Duane Varan - Chief Executive Officer, MediaScience

With the rise of programatic buying, networks increasingly need to demonstrate the added value that premium buys represent. In this session, seven specific ways that programs boost ad impact are discussed using data (including biometrics) from research conducted by MediaScience for a range of clients. Specific effects that will explored include excitation transfer, emotional congruity, attention activation, empathy transfer, cognitive priming, mood repair, and brand priming.

4:15pm - 4:45pm 30 mins
Info
Afternoon Networking Break Sponsored by Coherency
4:45pm - 5:30pm 45 mins
Info
Where You @
  • Edwin Wong - SVP, Research & Insights, Buzzfeed

Well "Where you at?" is defined by the urban dictionary as meaning: "where they are," "how they are doing," or a "simple greeting."

While this is considered a grammatically incorrect sentence, it's made it's a way into common vernacular. In the same way, the @symbol has made its way into common social space vernacular. We use it often to tag our friends around content. It can express so much with so little. Complex communication in a compact format

This is where we see content, a simplifier that takes advantage of the symbol, the platforms, and the distributions. It's where we are today. Understanding the power and principles are incredibly powerful. Content acts as the binder that ultimately enables singularity when it comes to our communication. Come to learn about the:

The Evolution of Language

The Significance of the Mundane

The Culture of Curation

5:30pm - 5:45pm 15 mins
Info
Chairmans Reception- Hosted by Lieberman Research Worldwide & Turner Broadcasting
8:00am - 8:45am

Breakfast & Registration

More
8:45am - 9:00am

Welcome from your Event Hosts

  • Mark Loughney - VP, Research Turner Emerging Consumers Ad Sales, Turner Broadcasting
  • Peggy Einnehmer - Executive Vice President, General Manager, LRW (Lieberman Research Worldwide)
More
9:00am - 9:45am
Info

Transformation at the Speed of Light

Using 18 years of longitudinal consumer data, Jeffrey Cole, Director of the USC Annenberg Center for the Digital Future, will examine how television and video are about to undergo massive transformation as new players, forms of content and pricing models change the traditional system. Who will be the winners and who will be the losers and how will marketing adapt to the changes? Will the consumer get more or less choice and what will happen to the quality of content?

  • Jeffrey Cole - Director, Digital Future, USC Annenberg
More
9:45am - 10:30am
Info

The Hidden Forces that Shape Behavior

Ever wish you could be more influential? Be better at motivating yourself and others? Make smarter decisions and shape group opinion? This talk will show you how. Influence is a powerful tool, but to harness that power, we have to understand how it works. You’ll learn why others make us faster runner but worse parallel parkers, why elite athletes tend to have older siblings, and what Goldilocks can teach us about launching successful products and ideas. You’ll never look at your own behavior –or the behavior of others—the same way again.

  • Jonah Berger - Author of "Contagious: Why Things Catch On" & Professor, The Wharton School of the University of Pennsylvania, Book: "Contagious: Why Things Catch On"
More
10:30am - 11:15am
Info

Morning Networking Break | Hosted by RSG Media

More
Showing of Streams
4:15pm - 4:45pm
Info

Afternoon Networking Break Sponsored by Coherency

More
4:45pm - 5:30pm
Info

Where You @

Well "Where you at?" is defined by the urban dictionary as meaning: "where they are," "how they are doing," or a "simple greeting."

While this is considered a grammatically incorrect sentence, it's made it's a way into common vernacular. In the same way, the @symbol has made its way into common social space vernacular. We use it often to tag our friends around content. It can express so much with so little. Complex communication in a compact format

This is where we see content, a simplifier that takes advantage of the symbol, the platforms, and the distributions. It's where we are today. Understanding the power and principles are incredibly powerful. Content acts as the binder that ultimately enables singularity when it comes to our communication. Come to learn about the:

The Evolution of Language

The Significance of the Mundane

The Culture of Curation

  • Edwin Wong - SVP, Research & Insights, Buzzfeed
More
5:30pm - 5:45pm
Info

Chairmans Reception- Hosted by Lieberman Research Worldwide & Turner Broadcasting

More