Track 1: Targeting Viewers
Mainstream, Multicultural, or Both? How to Engage Multicultural Millennial Influencers in 2017 and Beyond
2017 is poised to be an interesting year when it comes multicultural audiences and multicultural media, and no one knows that better than the panelists featured here! In this session, multicultural media researchers will share what they view as the most critical insights on Hispanic, multicultural, and millennial audiences they have seen of late. What have they have identified as key trends regarding platforms, content, and technologies for multicultural consumers? What do they foresee as the biggest challenges and opportunities for multicultural media companies? What advice do they have for mainstream media companies looking to grow their multicultural audiences? Hear about all this— plus anecdotes about multicultural research best practices and pitfalls— in this engaging session.
Michele Meyer - VP, Network Research, Univision
Thomas Kralik - VP, Campaign ROI, Revolt
Lia Silkworth - SVP of Insights and Consumer Development, NBCUniversal Telemundo Enterprises
Moderator Adriana Waterston - Senior Vice President, Insights and Strategy, Horowitz Research