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Key Sessions

Kristin Luck

Mass Appeal: The Impact of Diversity in Media & Entertainment on the Bottom Line

Women in Research (WIRe)

Kenya Barris

A Conversation with Kenya Barris On Inspiration, Creativity, Pushing Boundaries & The Future of The Industry

Black-ish

Jan 30
Show Filter
9:00am - 9:15am 15 mins
Welcome from your Event Hosts
  • Mark Loughney - VP, Research Turner Emerging Consumers Ad Sales, Turner Broadcasting
  • Peggy Einnehmer - Executive Vice President, General Manager, LRW (Lieberman Research Worldwide)
9:15am - 10:00am 45 mins
Info
Mass Appeal: The Impact of Diversity in Media & Entertainment on the Bottom Line
  • Kristin Luck - Founder, Women in Research (WIRe)
  • Madeline Di Nonno - CEO of Geena Davis Institute on Gender in Media, Chair, Television Academy Foundation
  • Darnell Hunt - Lead Author of the Bunche Center’s Hollywood Diversity Report & Dean of the Division of Social Sciences, UCLA
  • Laura Pellerano Berga - Senior Director, Consumer Insights & Analytics, HBO Latin America

A discussion of around the portrayal of women and minorities in media and what that means for today’s more diverse entertainment consumers.

10:00am - 11:00am 60 mins
Info
Off The Record Industry Conversations

Connect with your peers on the issues that matter most to you in these off the record conversations facilitated by the Media Insights 2019 advisory board.

Round Table Topics will include:
Leveraging technology to create better insights faster Defining the role of the future researcher Strategies for maximizing your research budget.

11:00am - 11:30am 30 mins
Info
Morning Networking Break Sponsored Hosted by Hub Entertainment Research
11:30am - 12:45pm 75 mins
Info
A Conversation with Kenya Barris On Inspiration, Creativity, Pushing Boundaries & The Future of The Industry
  • Kenya Barris - Writer, Producer & Creator of Critically Acclaimed, Black-ish

Kenya Barris shares his vision for the future of television and insights into how he feels networks can gain a competitive advantage in this new landscape. He’ll share what fuels his creativity, the challenges faced along the way and what opportunities he sees on the horizon.

12:45pm - 1:55pm 70 mins
Lunch
1:55pm - 2:00pm 5 mins
Info
Track 2: Cross-Platform Strategy & Insights
Track Chair Welcome
  • Tom Eaton - SVP, TV & Programmatic Solutions, Nielsen Catalina Solutions
1:55pm - 2:00pm 5 mins
Info
Track 3 : Disruptors & Disruption: The New Media Landscape
Track Chair Welcome
2:00pm - 2:30pm 30 mins
Track 2: Cross-Platform Strategy & Insights
The Empowered Woman: Reaching A Value Driven Viewer
  • Stephanie Yates - Vice President, Research and Insights, WE tv & IFC, AMC Networks
2:00pm - 2:30pm 30 mins
Info
Track 3 : Disruptors & Disruption: The New Media Landscape
Snapshot of International OTT & SVOD
  • Michael Puopolo - SVP of International Television Research, Twentieth Century FOX Global Television Distribution

Netflix and Amazon are facing a different set of competitive platforms in large markets such China, India, the UK, France, Germany and Japan. How are U.S. tech giants fairing overseas against local OTT competition?

2:30pm - 3:00pm 30 mins
Info
Track 2: Cross-Platform Strategy & Insights
Audience Targeting and the Reach of TV: Using Digital Methodologies to Advance TV
2:30pm - 3:00pm 30 mins
Info
Track 3 : Disruptors & Disruption: The New Media Landscape
Get Involved!

Want to share your story and experience as a thought leader at Media Insights 2019? Contact Clay Collier to find out more on how you can get involved at Clay.C.Collier@knect365.com.

3:00pm - 3:30pm 30 mins
Info
Track 2: Cross-Platform Strategy & Insights
The Productization of the Market Research Process
  • Sandy Padula - Senior Vice President, TBS/TNT

Learn how TBS & TNT developed a path to premiere of our original series research & marketing process, moving from Hollywood marketing to Fluid Insights. We’ll showcase a process that brings together 30 people and 10 departments, using over 50 data sources and points of connection to discover, target & asses, strategize & create, convert & refine as we move through the campaign flight. See a case study of TNT’s hit series CLAWS to see how insight drove sampling, viewership & ratings.

3:00pm - 3:30pm 30 mins
Info
Track 3 : Disruptors & Disruption: The New Media Landscape
Transforming TV: The Shift to Streaming
  • Rob Holmes - VP, Programming, Roku

As linear TV viewing declines, streaming is positioned to set the pace for TV innovation. Consumers are demanding more free content, publishers are bringing more content to streaming platforms and brands are adapting their campaigns to reach an audience that is no longer tuning in. Hear from Roku on why free ad supported content is booming, how the user experience is evolving and why the future of TV and advertising will be streamed.

3:30pm - 4:00pm 30 mins
Info
Track 2: Cross-Platform Strategy & Insights
Afternoon Networking Break sponsored by TiVo
3:30pm - 4:00pm 30 mins
Info
Track 3 : Disruptors & Disruption: The New Media Landscape
Afternoon Networking Break sponsored by TiVo
4:00pm - 5:00pm 60 mins
Info
Track 2: Cross-Platform Strategy & Insights
Audience Insights & Activation Panel

Panelists will discuss how they are identifying audiences, new research techniques to understand your audience and how they are activating audiences.

Panelist TBA

4:30pm - 5:00pm 30 mins
Info
Track 3 : Disruptors & Disruption: The New Media Landscape
Get Involved!

Interested in being a thought leader at the Media Insights 2019 Conference? Contact Clay Collier to find out more on how you can get involved at Clay.C.Collier@knect365.com or 703.489.2850.

5:00pm - 6:00pm 60 mins
Cocktails & Conversation
9:00am - 9:15am

Welcome from your Event Hosts

  • Mark Loughney - VP, Research Turner Emerging Consumers Ad Sales, Turner Broadcasting
  • Peggy Einnehmer - Executive Vice President, General Manager, LRW (Lieberman Research Worldwide)
More
9:15am - 10:00am
Info

Mass Appeal: The Impact of Diversity in Media & Entertainment on the Bottom Line

A discussion of around the portrayal of women and minorities in media and what that means for today’s more diverse entertainment consumers.

  • Kristin Luck - Founder, Women in Research (WIRe)
  • Madeline Di Nonno - CEO of Geena Davis Institute on Gender in Media, Chair, Television Academy Foundation
  • Darnell Hunt - Lead Author of the Bunche Center’s Hollywood Diversity Report & Dean of the Division of Social Sciences, UCLA
  • Laura Pellerano Berga - Senior Director, Consumer Insights & Analytics, HBO Latin America
More
10:00am - 11:00am
Info

Off The Record Industry Conversations

Connect with your peers on the issues that matter most to you in these off the record conversations facilitated by the Media Insights 2019 advisory board.

Round Table Topics will include:
Leveraging technology to create better insights faster Defining the role of the future researcher Strategies for maximizing your research budget.

More
11:00am - 11:30am
Info

Morning Networking Break Sponsored Hosted by Hub Entertainment Research

More
11:30am - 12:45pm
Info

A Conversation with Kenya Barris On Inspiration, Creativity, Pushing Boundaries & The Future of The Industry

Kenya Barris shares his vision for the future of television and insights into how he feels networks can gain a competitive advantage in this new landscape. He’ll share what fuels his creativity, the challenges faced along the way and what opportunities he sees on the horizon.

  • Kenya Barris - Writer, Producer & Creator of Critically Acclaimed, Black-ish
More
12:45pm - 1:55pm

Lunch

More
Showing of Streams
5:00pm - 6:00pm

Cocktails & Conversation

More