Informa Insights, Marketing & Innovation is part of the Knowledge and Networking Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.


13-15 November 2017
Tryp Barcelona Apolo Hotel,
Barcelona, Spain

Retail’s changed, have you?

Find out how to win at retail at Europe’s leading shopper insights conference. FMCGs and retail experts reveal the underlying shopper and technology trends that are driving the retail revolution. Join them to create your action plan for the future.

A Sample of Who You'll Meet in Barcelona

  • Beiersdorf AG
  • Danone
  • Eyesee
  • Ferrero
  • Fjordland
  • Jacobs Douwe Egberts
  • LEGO
  • Lidl Espana
  • MAKRO Cash & Carry Czech Republic 
  • Mindspark Fieldwork
  • PepsiCo
  • Q2Q Global Data Collection
  • Swedish Match
  • The Coca-Cola Company
  • Unilever
  • Walgreens-Boots Alliance

What's New at OmniShopper International?

NEW Location, We're Coming to Barcelona

You asked and we listened. When asked where you wanted to see OmniShopper in 2017 one thing was clear, you wanted a change. That's why, this November, we'll see you in Barcelona!

NEW Retail Safari

We're taking you outside the conference walls and into the vibrant streets of Barcelona to explore current store trends, discover the latest advancements in retail store design, interact with shopper experts and uncover valuable insights that will prepare you for the future of retail.

NEW Shopper Centricity Masterclass

Are you shopper-centric enough? Sharpen your shopper marketing prowess in this hands-on workshop focused on putting the consumer at the heart of everything. 

Don't Fight the Battle Alone

Shopper Insights

As the researcher function continues to evolve, there are number of organisational models to source, mine, and activate insights. Identifying and defining consumer, shopper and customer insights functions in your organisation will help focus the research, ensure improved operational efficiency and lead to synthesizing key insights and translating into omni-channel activations.

Join your peers to create a holistic view of the shopper and the consumer to increase brand profitability and create life-long loyalty.

Shopper Marketing

Shopper Marketers are behaviour designers – creating irresistible brand touchpoints, messaging and point-of-purchase triggers to grow basket size. To convert shoppers into buyers, you must focus on who the shopper is and what is important to them by occasion and within each channel to create tailored experiences. 

Join the industry to learn effective shopper marketing programs, winning collaboration partnerships, and strategic activations that will win the hearts, minds, and wallets of today’s shopper. 

Category Management & Sales

Millions of shoppers enter stores each day, so how can your brand stand out in a crowded category? As Manufacturers and Retailers are adopting customer-first thinking, discover new ways to tailor assortment, pricing, merchandising, and communication to better address the needs of target consumer segments, emerging shopper types, and specific missions for retailers.

Join your peers to learn how to innovate the shelf so your category provides the right solution for the right shopper at the right time.