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Informa

29-31 October 2018
Hotel Okura,
Amsterdam, The Netherlands

Breakthrough Insights and Activation Strategies to Win at Retail

Find out how to win at retail at Europe’s leading shopper insights conference. FMCGs and retail experts reveal the underlying shopper and technology trends that are driving the retail revolution. Join them to create your action plan for the future.

Don't Fight the Battle Alone

Future of Partnerships at Retail: Retailers Partnering with Retailers or FMCG

Retailers are seeking new ways to partner with FMCG suppliers and other retailers to create state of the art retail experiences and new levels of convenience for shoppers. During this track, we respond to retail giants like Alibaba and Amazon to create a new breed of partnerships to survive in the ever-evolving retail landscape.

Big Data & Behavioral Science – The Why Behind the Buy

As humans, we think we make rational decisions, but the truth is we are subject to many biases that affect our decision making. Tap into the why behind how purchase decisions are made. During this track, we also explore new methods to bring data to life, big data best practices, personalization and more. 

Omni Path to Purchase – Digital, Physical, and Everything in Between

Through rapid advancements in technology, we are now able to connect with shoppers in and out of the store and in ways that are targeted, convenient and personalized. During this track we’ll explore the next evolution of omnichannel and seamlessly connect customer touch points to engage shoppers throughout the path to purchase.

In-store Activations – Winning at Retail

During this track, we push the boundaries of the traditional store to unlock the power of brand properties to win in the retail environment. We will discuss how to create strong, impactful shopper marketing activation strategies to give brands the necessary edge to excite and delight shoppers at the point of purchase.

A Sample of Who You'll Meet in Amsterdam

  • Marks & Spencer
  • Red Bull
  • Burberry
  • Premier Foods
  • Philips
  • LEGO
  • Asda
  • Crocs
  • John Lewis
  • Alibaba
  • Bel UK Limited
  • Unilever