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Informa

08:30 09:00 (30 mins)

Main agenda

Registration & Coffee

09:00 12:30 (210 mins)

Main agenda

Retail Safari Masterclass

Join us for an immersive retail safari that takes you outside the conference walls and into the vibrant streets of Barcelona to explore current store trends, discover the latest advancements in retail store design, interact with shopper experts and uncover valuable insights that will prepare you for the future of retail.

09:00 12:30 (210 mins)

Main agenda

Marketing to Centennials in Today’s Digital World Masterclass

Armed with technology, the Centennial generation (13-18) represents one of the most powerful driving forces in the consumer marketplace today. Their expectations from retailers are bigger, their desire for information greater and their patience shorter than any other generation. Engaging with centennials is not a single touch-point approach. eCommerce and in-store should work in tandem so brands deliver a unified experience. Retailers and brands must be both innovative and quick to captivate the attention of centennials, at any stage of the shopping journey.

12:30 13:30 (60 mins)

Main agenda

Lunch

13:30 17:00 (210 mins)

Main agenda

Automating the Shopper Journey: No Thinking Required Masterclass

Consumers of all ages are demanding a more social, digital and automated shopping experience. Retailers must speak to consumers where they are in a relevant, engaging and differentiated way. How do you compress the journey and make it as easy and convenient as possible? This workshop focuses on new ways to influence shoppers through artificial intelligence, robotics, algorithms, and precision marketing. You might only have one shot to break through the clutter and provide genuine value or meaning, so it’s more important than ever to build a thoughtful shopping experience for your customer.

13:30 17:00 (210 mins)

Main agenda

Shopper Centricity Masterclass

Shopper Marketing aims to change shopper behaviours, is focused on triggering incremental sales and does so to the benefit of both manufacturer and retailer. It is also a genuinely shopper centric model. For years organisations have been claiming to be shopper centric butthe evidence shows otherwise. Shopper Marketing is now one of the biggest growth areas globally as the focus shifts to the shopper. Organisations that fail to equip themselves for this change will find themselves quickly irrelevant in the new retail landscape.