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KEYNOTE: Good Design as a Purchasing Motivator
Frank Stephenson Design Studio
KEYNOTE: Data Is Not Difficult: How to Align Your Organisation Around the Customer to Deliver Breakthrough Commercial Success
Asda, Sainsbury’s, Tesco Clubcard
Good design can greatly help to sell any product. In today’s world, acceptable quality is the minimum starting point during the purchasing process. So what other factors influence the buyer’s decision? Design is one of the most important. Why?
Retailers have an unprecedented amount of data available to them both big and small: customer transactions, web browsing, cx program tracking, competitor information through search terms and web scrapping, general search, weather, economic indicators - the list goes on. But, how do you take all of this information and make better business decisions as a result rather than drowning in the data lake? Julian Highley will be discussing how Marks and Spencer have approached creating a data network that enables the company to understand what impacts revenue and direct investments with confidence.
Byron Sharp has established that growth comes from gaining more buyers, so winning new shoppers for your category is not an option: it’s the only way to grow (or even stand still!) But how – exactly – do categories gain new buyers? In 2018, Shopper Intelligence has teamed up with the Sharp-inspired shopper insights company First Purchase Research and added Purchase Outcomes™ to their huge UK shopper interview database (covering 130 categories and all main retailers). This presentation will share some of the insights from the collaboration and establish new, evidence-based principles for how brands and retailers can best work together to grow categories by gaining more buyers. And we’ll show how one retailer adopted the principles to sell more zhoug to unsuspecting shoppers...
When dramatically improving your product propositions you need to make sure people will get to know and will buy the product. We´ve made the most out of Omnichannel together with Tesco by running a unique campaign connecting with shoppers at different touchpoints. We´ll share with you a case that has just won 1st Prize in Excellence in Sales Performance given away at the Nestle Z-EMENA Sales Conference 2018.
Voice is more intuitive, is faster and has, within the private space of the people, the potential to become a dominant mode of accessing and interacting on the internet. When we see how young families - the early adopters - embrace Voice, it’s very likely the entire consumer landscape will change: consumer behavior, the path to purchase, the way consumers interact with brands are all poised to change dramatically. Voice applications help us manage lives, be in control, facilitate, assist, inform, entertain. In this presentation we will consider how voice and the digital assistants are impacting consumer decision behavior.
To examine voice trends from a consumer and brand perspective, we conducted research in the USA, UK and Germany. Since Amazon, Google, Apple, and Microsoft have introduced voice platforms in these markets, they reflect the dominant “voice landscape” in the Western World for brands moving forward. We conducted the following interviews:
We will share the learnings of these interviews and the implications for marketers and insights professionals.
Don’t turn your buyer off! Get best-practice advice on grabbing buyer attention for sustained category growth and boosted sales. By learning about what do retailers really want from their suppliers and how to utilise the latest insights and trends for long-term collaboration. Walk away with practical advice on developing multi-channel retailer strategies which take advantage of the changing retail landscape.
Driving occasions have been identified as a big growth opportunity for the LEGO Group. In this session, we will be looking closer into occasions and how we have leverage on our shopper insights to build an occasion toolbox to win at retail.
Make it relevant, stop selling a product, start being the solution by becoming part of her daily life. It is vital to understand how personalization is changing the landscape and requires a seamless hybrid online and offline experience. Here is where we not only have to bridge CDJ steps but also but connect siloed company departments and countries in our end-to-end proposition development.
I will take you on a journey on how to unlock the ‘moments of truth’ and convert potential consumers to shoppers, users and endorsers by building intelligence bridges within the company.
Diageo was exploring how to influence consumers across touchpoints – digital and physical.
Some key questions they had:
Brandscapes Worldwide worked with Diageo to uncover a holistic view of how consumers experience and interact with their brands and evolved a framework to measure the impact of their investments.
A detailed explanation on how one of most traditional and strongest Spanish brands, strategically changed its positioning and communication, from a product based approach, to an emotional & differentiating connection with shoppers. During this presentation, we’ll guide the audience through the process followed all along the path to purchase, from the opportunity detected, to the in-store activation strategy followed, including the key results achieved with this 360º plan.
As most current researches are centered on consumption perspectives , this session will focus on the shoppers’ path to purchase specifics when looking for best nutrition and environment options:
How shoppers prepare for shopping in the connected environment.
As digital paths to purchase rise, shopper expectations of in-store and on-line packaging are changing. We’ll share highlights from primary research of attitudes and behaviors from 7,000 shoppers around the world.
In this session, you’ll learn:
VP of Insights at Asda Andrew Mann brings his experience from Asda, The Coca-Cola Company, Tesco, and Sainsbury’s to showcase groundbreaking case studies that demonstrate how to apply data transformation to solve commercial & customer problems. Mann set will illustrate seven priorities for successful digital transformation and enable you to innovate and transform customer experiences by leveraging data-driven analytics and technology to drive growth and profitability.