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Key Sessions

Cole Nussbaumer Knaflic

Storytelling with Data: Bringing Data to Life Through Pictures and Story

Storytelling with Data: A Data Visualization Guide for Business Professionals

Amber Case

We Are All Cyborgs Now: The Future of AI and Human Machine Interactions

Calm Technology: Designing for the Next Generation of Devices, and Harvard Berkman Klein Center of Internet and Society

Oct 25
Show Filter
8:00am - 8:30am

Registration & Coffee

8:30am - 8:45am

Welcome from your Conference Chairperson

8:45am - 9:30am

Storytelling with Data: Bringing Data to Life Through Pictures and Story

Stories resonate and stick with your audience in ways that data alone does not.Why wouldn’t you leverage the power of story when communicating with data?Join this engaging session, during which Cole Nussbaumer Knaflic demonstrates the untapped potential of combining the magic of story with best practices in data visualization for communicating effectively with data. You'll leave the session inspired to bring your data to life and make it a pivotal point in an overarching story that motivates your audience!

  • Cole Nussbaumer Knaflic - Author, Storytelling with Data: A Data Visualization Guide for Business Professionals
more
9:30am - 10:15am

We Are All Cyborgs Now: The Future of AI and Human Machine Interactions

Our world is made of information that competes for our attention. What is needed?What is not? We cannot interact with our everyday life in the same way we interact with a desktop computer. Calm technology describes a state of technological maturity where a user’s primary task is not computing, but being human. The idea behind Calm Technology is to have smarter people, not things. Technology shouldn’t require all of our attention, just some of it, and only when necessary. Amber Case studies the symbiotic interactions between humans and machines — and consider show our values and culture are being shaped by living lives increasingly mediated by high technology. But will these machines ultimately connect or conquer us? Case offers surprising insight into our cyborg selves.

  • Amber Case - Cyborg Anthropologist and Author, Calm Technology: Designing for the Next Generation of Devices, and Harvard Berkman Klein Center of Internet and Society
more
Showing of Streams
Showing of Streams
12:30pm - 1:45pm

Lunch

Showing of Streams
3:15pm - 3:20pm
Close of TMRE 2017

Close of TMRE 2017

8:00am - 8:30am 30 mins
Registration & Coffee
8:30am - 8:45am 15 mins
Welcome from your Conference Chairperson
8:45am - 9:30am 45 mins
Storytelling with Data: Bringing Data to Life Through Pictures and Story
  • Cole Nussbaumer Knaflic - Author, Storytelling with Data: A Data Visualization Guide for Business Professionals
more

Stories resonate and stick with your audience in ways that data alone does not.Why wouldn’t you leverage the power of story when communicating with data?Join this engaging session, during which Cole Nussbaumer Knaflic demonstrates the untapped potential of combining the magic of story with best practices in data visualization for communicating effectively with data. You'll leave the session inspired to bring your data to life and make it a pivotal point in an overarching story that motivates your audience!

9:30am - 10:15am 45 mins
We Are All Cyborgs Now: The Future of AI and Human Machine Interactions
  • Amber Case - Cyborg Anthropologist and Author, Calm Technology: Designing for the Next Generation of Devices, and Harvard Berkman Klein Center of Internet and Society
more

Our world is made of information that competes for our attention. What is needed?What is not? We cannot interact with our everyday life in the same way we interact with a desktop computer. Calm technology describes a state of technological maturity where a user’s primary task is not computing, but being human. The idea behind Calm Technology is to have smarter people, not things. Technology shouldn’t require all of our attention, just some of it, and only when necessary. Amber Case studies the symbiotic interactions between humans and machines — and consider show our values and culture are being shaped by living lives increasingly mediated by high technology. But will these machines ultimately connect or conquer us? Case offers surprising insight into our cyborg selves.

10:15am - 10:55am 40 mins
Morning Networking Break
Morning Networking Break
10:20am - 10:55am 35 mins
TMRE Town Hall
TMRE TOWN HALL! Postmortem: Election 2016
  • James F. Newswanger, Ph.D. - Sr Research Manager, IBM
more

What happened? How are researchers and pundits explaining the polls (and odds) that predicted another winner? Bring your thoughts (and any data!) for a lively give-and-take conversation on the U.S. Presidential race in 2016.

10:55am - 11:00am 5 mins
Track 1: Next-Gen Insights Leadership & Strategy
Track Chair Welcome: SSI
  • Jackie Lorch - Vice President Global Knowledge Management, SSI
more
10:55am - 11:00am 5 mins
Track 3: Insight Driven Innovation & Brand Engagement
Track Chair Welcome: Burke
  • Michael Laux - Senior Vice President, Burke
more
10:55am - 11:00am 5 mins
Track 4: Supercharging the Business with Data (Data Science & Analytics)
Track Chair Welcome: GfK
more
10:55am - 11:00am 5 mins
Track 5: Winning Over the Savvy Consumer
Track Chair Welcome: Ipsos Connect
  • Evan Borak - Senior Vice President , Ipsos Connect
more
11:00am - 11:45am 45 mins
Track 1: Next-Gen Insights Leadership & Strategy
How Changing Technology and Generational Shifts Influence Effective Marketing
  • Kajoli Tankha - Senior Director Advertising Research, Microsoft
  • Jon Brand - SVP, Brand and Consumer Experiences, GfK
  • Natasha Stevens - SVP, Digital Marketing Intelligence, GfK
more

Marketers are constantly trying to keep up with today’s fast-paced world. The influence of changing technology in the midst of generational shifts continue to impact and shape how we market. Join Microsoft & GfK as we explore everything from consumers’ values and lifestyles to their purchase journey and media consumption. We’ll deliver real-life examples on how to be effective, and survive, in today’s 360 degree online environment.

11:00am - 11:45am 45 mins
Track 3: Insight Driven Innovation & Brand Engagement
Data Collection in the Digital Age
  • Alex Kurian - SVP, Lucid
more

Nearly everything has changed since the early days of online market research and sampling. As with any industry, technology and user behavior have been the driving forces of change. Now, more than ever, we look to data for a better understanding of the industry trends. Companies that didn’t exist just a few years ago but recognized these trends, are now driving seismic changes in the industry and their disruption will continue to shape its future. In this presentation, we take a look back at the rapid evolution of online data collection and how programmatic principles are enabling researchers to optimize cost efficiencies, reach, and quality.

11:00am - 11:45am 45 mins
Track 4: Supercharging the Business with Data (Data Science & Analytics)
Social Listening 2.0: How Machine Learning Gets to the “Why” of Analytics
  • Errol Apostolopoulos - SVP Product, Crimson Hexagon
more

For years, the smartest brands have used social listening tools to keep tabs on their brand image and audience. But today that’s not enough—which is why companies want to get to the “why” behind these metrics. New social media analytics tools, built on powerful machine learning and AI technologies, dive deep into the nuances of consumer sentiment and purchase intent and surface new trends and audience affinities as they evolve.

Hear from social analytics and machine learning experts from Crimson Hexagon to learn how cutting-edge brands are using these tools to stay ahead of the competition. The presentation will cover:

· Real-world examples of how brands are using machine learning to gain deep insights on their consumers

· A bird’s eye view of the evolution of machine learning

· A glimpse into the near future of deep social listening

11:00am - 11:45am 45 mins
Track 5: Winning Over the Savvy Consumer
Building Relevant Cross-Channel Experiences
  • Sarah Beachler - Director of Market Research & Consumer Insights, SEPHORA
more

Consumers want it all – convenience, efficiency, experience, customization, personable customer service. Retailers must speak to consumers where they are (wherever that may be, whenever that may be) in a relevant, engaging, differentiated way. When you may only have one shot to break through the clutter and provide genuine value or meaning, it’s more important than ever to build a thoughtful cross-channel experience for your customer. SEPHORA will share their take on how to frame up that type of experience.

11:45am - 12:30pm 45 mins
Track 1: Next-Gen Insights Leadership & Strategy
Unlocking the Emotional Code for Work in order to Redefine the Brand Experience
  • Samantha Dawkins - VP, Client Strategy & Advocacy, ADP TotalSource
more

ADP is the fifth largest employer in the nation and has been a leader in Human Capital Management for decades. Recognizing shifts in trends within the HR category, they set out to elevate the employee experience in order to deliver a differentiated brand experience. Conducting research with employees, employers and their own associates, ADP managed to create a blueprint for the experience at work that has quickly moved into an experimentation phase that will change the way of doing business forever. Learn how ADP is leveraging human truth to revolutionize business, and ultimately challenge a category that has been slow to change for years.

11:45am - 12:30pm 45 mins
Track 3: Insight Driven Innovation & Brand Engagement
Unlocking the Power of the Brief: Building the Foundation for Great Creative and Flourishing Partnerships
  • Abigail Hollister - VP, Director Client Services, Ameritest
  • Betsy Pendergast - Director – Strategic Planning, Luckie & Co
more

It’s time to revolutionize the creative briefing process! Bringing creative and research teams together, as partners, at this crucial stage will build the foundation for lasting partnerships and great advertising. Find out how fueling the briefing process with consumer insight empowers and equips creative teams to perform at their best and builds powerful relationships with your consumers and your working team.

11:45am - 12:30pm 45 mins
Track 4: Supercharging the Business with Data (Data Science & Analytics)
Segmenting the US e-shopper Through Behavioral Data
  • Joaquim Bretcha - International Director / ESOMAR Council Member 2017-2018, Netquest
  • Jason Brownlee - CEO and Founder, Colourtext
more

Online sales in the USA accounted for 8.5% of total retail sales in the first quarter of 2017.  Our attention to e-commerce is not only due to the relevance of its current share of the market, but more importantly to how it is shaping the retail business and consumers' habits. Understanding consumers' online and mobile shopping behavior is more necessary than ever before. Netquest will present a case study that will bring you the most recent segmentation of the US online shopper.

11:45am - 12:30pm 45 mins
Track 5: Winning Over the Savvy Consumer
The Winner of the Next Generation Market Research Award Competition
  • Moderator Tom Anderson - CEO, OdinText
more

The results are in! Prior to TMRE this year we conducted research on research to explore innovation, methodologies and researcher’s attitudes towards their departments. In this session, the NGMR winners will join in the conversation as we look at the findings from the study. We are going to have fun in this session, the NGMR winners and the audience will be seeing the results for the first time together. A spirited conversation will be enjoyed by all.

Moderated by: Tom H. C. Anderson

With a panel of the three 2017 NGMR award winners.

12:30pm - 1:45pm 75 mins
Lunch
1:45pm - 2:30pm 45 mins
Track 1: Next-Gen Insights Leadership & Strategy
Changing Global Brand Perceptions
  • Nic Brandenberger - Director, Global Brand, eBay
  • Thomas Walker - Senior Director, Global Brand and Customer Insights, eBay
more

As one of the most notable success stories of the dot-com era, eBay has enjoyed an incredibly successful 20+ years as a global e-commerce company.  However as the company evolved, the eBay team needed to ensure their customers’ perception of the company would evolve with them.  To be successful in this new space, eBay looked to gain insight into the brand messaging and positioning that would not only resonate with its current buyers, but also speak to potential buyers.  Learn how eBay leveraged consumer research to gain immediate insight into the consumer brand messages that would resonate most closely with buyers preferences, differentiate them from the competition and close some of its perception gaps in order to ultimately increase eBay consideration.

1:45pm - 2:30pm 45 mins
Track 3: Insight Driven Innovation & Brand Engagement
Is Design Thinking and Agile Limiting Your Innovation?
  • Dr. Joel Mier - Lecturer of Marketing, University of Richmond
more

Design Thinking, Agile, Lean… these are heralded as improvements, aren’t they? They promise speed and customer intimacy. These are good things, right? Not so fast. These methodologies empower all in the enterprise to participate and engage with customers but is this really a good thing? Is an hour training session that covers “how not to ask leading questions” truly sufficient?  Join Dr. Mier for his professional, academic, and empirical views and suggestions on how you can improve these processes.

1:45pm - 2:30pm 45 mins
Track 4: Supercharging the Business with Data (Data Science & Analytics)
Macroeconomic Forecasting, Consensus, and Individual Forecaster: A Real-Time Approach
  • Azhar Iqbal - Director and Econometrician, Wells Fargo Securities, LLC
more

This study provides a real-time short-term macroeconomic forecasting approach that offers several advantages over conventional short-term forecasting procedures. The approach produces more accurate real-time forecasts compared to those of the Bloomberg real-time consensus forecast, on average, for major macroeconomic variables.

This study sheds light on five important areas of macroeconomic forecasting.

  • First, we focus on macroeconomic variables that impact the financial markets’ volatility and direction; moreover, these effects are most significant when the actual release is different than the market expectation.
  • Second, the importance of an individual forecast approach that is better than consensus is increased since financial markets move more when the actual release is different than market consensus.
  • Third, in short-term forecasting the actual release timing of the target variable, as well as predictors, is very important and needs to be considered in the model specification.
  • Fourth, traditional forecast evaluation methods are useful but this study recommends an additional step.
  • Finally, one model specification will not remain accurate forever.
1:45pm - 2:30pm 45 mins
Track 5: Winning Over the Savvy Consumer
Winning in Her Purse
  • Kelley Styring - Principal, Insight Farm
more

For decades, it’s been a key link between the home, where consumer needs occur, and the marketplace, where those needs are fulfilled. This presentation reveals new insights from the 2017 Second Edition of the groundbreaking 2007 study, In Your Purse: Archaeology of the American Handbag. Styring’s study discovered that the rise of technology has caused far-reaching changes even in this most ubiquitous fashion and life accessory. And, there are billions of dollars in opportunities available for brands – they’re just hiding out in her purse.

2:30pm - 3:15pm 45 mins
Track 1: Next-Gen Insights Leadership & Strategy
How to Position your MR team to Wield Influence
  • Don Micallef - VP, Research, Discovery Communications, Inc.
more

In the Broadway musical “Hamilton”, the character of Aaron Burr sings “I wanna be in the room where it happens.” Many Market Research teams find themselves echoing this same sentiment. But how do you get invited into the room to influence the decision makers? In this session, Don shares insights and lessons learned on this topic from his 30 years of managing Market Research teams.

2:30pm - 3:15pm 45 mins
Track 3: Insight Driven Innovation & Brand Engagement
Driving Brand Relevance to Today’s Consumer
  • Béatrice Brebion-Baubert - Worldwide Strategic Insights Senior Director, Tupperware Brands Corporation
more

When you think of Tupperware what comes to mind? Certainly a unique and iconic territory but Tupperware cannot escape from the challenge of driving relevance for its brand among today’s busy women, including Millennials, to encourage attendance at parties and demonstrations, foster positive relationships with the brand and build loyalty. Tupperware is also faced with navigating a direct-selling model that can be perceived as pushy if not executed skillfully, as well as developing an updated image that evokes radiance, opportunities for women, positive and memorable experiences.

2:30pm - 3:15pm 45 mins
Track 4: Supercharging the Business with Data (Data Science & Analytics)
Personalization and Customization in a Subscription Based Business
  • Chika Okoro - Head of Marketing Customer Insights, FabFitFun
more

Session details soon to come.

2:30pm - 3:15pm 45 mins
Track 5: Winning Over the Savvy Consumer
Scaling and Structuring your Team - The Complexities of Building your Customer Service Group in a Fast-Growing Environment
  • Katie Rogers - Senior Director of Customer Experience, Harry’s
more

As companies scale and grow, the structure of the organization is bound to change in response. Pulling from her previous experience at Gilt and her current role at Harry's, Katie Rogers will ignite conversations around growth, scale and what that means for the customer service team.

3:15pm - 3:20pm 5 mins
Close of TMRE 2017