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Key Sessions

Cole Nussbaumer Knaflic

Storytelling with Data: Bringing Data to Life Through Pictures and Story

Storytelling with Data: A Data Visualization Guide for Business Professionals

Amber Case

We Are All Cyborgs Now: The Future of AI and Human Machine Interactions

Calm Technology: Designing for the Next Generation of Devices, and Harvard Berkman Klein Center of Internet and Society

8:00am - 8:30am

Registration & Coffee

8:30am - 8:45am

Welcome from your Conference Chairperson

8:45am - 9:30am

Storytelling with Data: Bringing Data to Life Through Pictures and Story

more

Stories resonate and stick with your audience in ways that data alone does not.Why wouldn’t you leverage the power of story when communicating with data?Join this engaging session, during which Cole Nussbaumer Knaflic demonstrates the untapped potential of combining the magic of story with best practices in data visualization for communicating effectively with data. You'll leave the session inspired to bring your data to life and make it a pivotal point in an overarching story that motivates your audience!

  • Cole Nussbaumer Knaflic - Author, Storytelling with Data: A Data Visualization Guide for Business Professionals

9:30am - 10:15am

We Are All Cyborgs Now: The Future of AI and Human Machine Interactions

more

Our world is made of information that competes for our attention. What is needed?What is not? We cannot interact with our everyday life in the same way we interact with a desktop computer. Calm technology describes a state of technological maturity where a user’s primary task is not computing, but being human. The idea behind Calm Technology is to have smarter people, not things. Technology shouldn’t require all of our attention, just some of it, and only when necessary. Amber Case studies the symbiotic interactions between humans and machines — and consider show our values and culture are being shaped by living lives increasingly mediated by high technology. But will these machines ultimately connect or conquer us? Case offers surprising insight into our cyborg selves.

  • Amber Case - Cyborg Anthropologist and Author, Calm Technology: Designing for the Next Generation of Devices, and Harvard Berkman Klein Center of Internet and Society
SHOWING OF STREAMS
SHOWING OF STREAMS

12:30pm - 1:45pm

Lunch

SHOWING OF STREAMS

3:15pm - 3:20pm

Close of TMRE 2017

8:00am 8:30am (30 mins)

Registration & Coffee

8:30am 8:45am (15 mins)

Welcome from your Conference Chairperson

8:45am 9:30am (45 mins)

Storytelling with Data: Bringing Data to Life Through Pictures and Story

Stories resonate and stick with your audience in ways that data alone does not.Why wouldn’t you leverage the power of story when communicating with data?Join this engaging session, during which Cole Nussbaumer Knaflic demonstrates the untapped potential of combining the magic of story with best practices in data visualization for communicating effectively with data. You'll leave the session inspired to bring your data to life and make it a pivotal point in an overarching story that motivates your audience!

  • Cole Nussbaumer Knaflic - Author, Storytelling with Data: A Data Visualization Guide for Business Professionals

9:30am 10:15am (45 mins)

We Are All Cyborgs Now: The Future of AI and Human Machine Interactions

Our world is made of information that competes for our attention. What is needed?What is not? We cannot interact with our everyday life in the same way we interact with a desktop computer. Calm technology describes a state of technological maturity where a user’s primary task is not computing, but being human. The idea behind Calm Technology is to have smarter people, not things. Technology shouldn’t require all of our attention, just some of it, and only when necessary. Amber Case studies the symbiotic interactions between humans and machines — and consider show our values and culture are being shaped by living lives increasingly mediated by high technology. But will these machines ultimately connect or conquer us? Case offers surprising insight into our cyborg selves.

  • Amber Case - Cyborg Anthropologist and Author, Calm Technology: Designing for the Next Generation of Devices, and Harvard Berkman Klein Center of Internet and Society

10:15am 10:55am (40 mins)

Morning Networking Break

Morning Networking Break

10:20am 10:55am (35 mins)

TMRE Town Hall

TMRE TOWN HALL! Postmortem: Election 2016

What happened? How are researchers and pundits explaining the polls (and odds) that predicted another winner? Bring your thoughts (and any data!) for a lively give-and-take conversation on the U.S. Presidential race in 2016.

  • James F. Newswanger, Ph.D. - Sr Research Manager, IBM

10:55am 11:00am (5 mins)

Track 1: Next-Gen Insights Leadership & Strategy

Track Chair Welcome: SSI

  • Jackie Lorch - Vice President Global Knowledge Management, SSI

11:00am 11:45am (45 mins)

Track 1: Next-Gen Insights Leadership & Strategy

How Changing Technology and Generational Shifts Influence Effective Marketing

Marketers are constantly trying to keep up with today’s fast-paced world. The influence of changing technology in the midst of generational shifts continue to impact and shape how we market. Join Microsoft & GfK as we explore everything from consumers’ values and lifestyles to their purchase journey and media consumption. We’ll deliver real-life examples on how to be effective, and survive, in today’s 360 degree online environment.

  • Kajoli Tankha - Senior Director Advertising Research, Microsoft
  • Jon Brand, GfK
  • Natasha Stevens - SVP, Digital Marketing Intelligence, GfK

11:45am 12:30pm (45 mins)

Track 1: Next-Gen Insights Leadership & Strategy

Unlocking the Emotional Code for Work in order to Redefine the Brand Experience

ADP is the fifth largest employer in the nation and has been a leader in Human Capital Management for decades. Recognizing shifts in trends within the HR category, they set out to elevate the employee experience in order to deliver a differentiated brand experience. Conducting research with employees, employers and their own associates, ADP managed to create a blueprint for the experience at work that has quickly moved into an experimentation phase that will change the way of doing business forever. Learn how ADP is leveraging human truth to revolutionize business, and ultimately challenge a category that has been slow to change for years.

  • Samantha Dawkins - VP, Client Strategy & Advocacy, ADP TotalSource

10:55am 11:00am (5 mins)

Track 2: Cutting Edge Technology & Trends

Track Chair Welcome: LiquidHub

  • Anthony Cosentino - Data and Analytics Evangelist, LiquidHub

11:00am 11:45am (45 mins)

Track 2: Cutting Edge Technology & Trends

Creative Presentations: The Unicorns of Market Research

Like the mystical horned creature, you may only ever see a dynamic research presentation in your wildest dreams. In this fun and engaging session, Lisa and Ben will share the trials, tribulations and triumphs encountered in their quest to inspire their staff in making research presentations more creative and engaging.   In today’s business environment, innovative methodologies are not enough- they must be paired with effective ways of evangelizing insights to ensure the full value of research is realized.  Come hear how neuroscience, digital communities, and even brand trackers can be converted from standard research presentations into must see events.

  • Ben Gilgoff - Executive Director, Global Customer & Brand Insights, Merck
  • Lisa Courtade - Executive Director, Global Customer and Brand Insights, Merck

11:45am 12:30pm (45 mins)

Track 2: Cutting Edge Technology & Trends

Reconnect with your Roots: A Journey Towards Seeing Customers with New Eyes

Increasing customer empathy in a company where many of your employees have spent a lifetime living as and servicing your customers can be a formidable task. Hear how Dow approached this challenge from the very beginning by reconnecting with its roots. Dow’s unique approach began with an in-depth framework to holistically understand its end customer. It’s not every day that an organization is willing to dedicate the first three months of its research agenda to understanding an audience at the deepest level possible. Spoiler alert: there may have been some tears shed in the production of this research. Come learn about how you can get closer to your customers in new ways

  • Brian Mack - US Market Intelligence Leader, Dow Agro Sciences

10:55am 11:00am (5 mins)

Track 3: Insight Driven Innovation & Brand Engagement

Track Chair Welcome: Burke

  • Michael Laux - Senior Vice President, Burke

11:00am 11:45am (45 mins)

Track 3: Insight Driven Innovation & Brand Engagement

Data Collection in the Digital Age

Nearly everything has changed since the early days of online market research and sampling. As with any industry, technology and user behavior have been the driving forces of change. Now, more than ever, we look to data for a better understanding of the industry trends. Companies that didn’t exist just a few years ago but recognized these trends, are now driving seismic changes in the industry and their disruption will continue to shape its future. In this presentation, we take a look back at the rapid evolution of online data collection and how programmatic principles are enabling researchers to optimize cost efficiencies, reach, and quality.

  • Alex Kurian - SVP, Lucid

11:45am 12:30pm (45 mins)

Track 3: Insight Driven Innovation & Brand Engagement

Share Your Story

Contact rachel.mcdonald@knect365.com to speak during this session.

10:55am 11:00am (5 mins)

Track 4: Supercharging the Business with Data (Data Science & Analytics)

Track Chair Welcome: GfK

11:00am 11:45am (45 mins)

Track 4: Supercharging the Business with Data (Data Science & Analytics)

Social Listening 2.0: How Machine Learning Gets to the “Why” of Analytics

For years, the smartest brands have used social listening tools to keep tabs on their brand image and audience. But today that’s not enough—which is why companies want to get to the “why” behind these metrics. New social media analytics tools, built on powerful machine learning and AI technologies, dive deep into the nuances of consumer sentiment and purchase intent and surface new trends and audience affinities as they evolve.

Hear from social analytics and machine learning experts from Crimson Hexagon to learn how cutting-edge brands are using these tools to stay ahead of the competition. The presentation will cover:

· Real-world examples of how brands are using machine learning to gain deep insights on their consumers

· A bird’s eye view of the evolution of machine learning

· A glimpse into the near future of deep social listening

  • Errol Apostolopoulos - SVP Product, Crimson Hexagon

11:45am 12:30pm (45 mins)

Track 4: Supercharging the Business with Data (Data Science & Analytics)

Segmenting the US e-shopper Through Behavioral Data

Online sales in the USA accounted for 8.5% of total retail sales in the first quarter of 2017.  Our attention to e-commerce is not only due to the relevance of its current share of the market, but more importantly to how it is shaping the retail business and consumers' habits. Understanding consumers' online and mobile shopping behavior is more necessary than ever before. Netquest will present a case study that will bring you the most recent segmentation of the US online shopper.

  • Joaquim Bretcha - International Director / ESOMAR Council Member 2017-2018, Netquest
  • Jason Brownlee - CEO and Founder, Colourtext

10:55am 11:00am (5 mins)

Track 5: Winning Over the Savvy Consumer

Track Chair Welcome: Ipsos Connect

11:00am 11:45am (45 mins)

Track 5: Winning Over the Savvy Consumer

Building Relevant Cross-Channel Experiences

Consumers want it all – convenience, efficiency, experience, customization, personable customer service. Retailers must speak to consumers where they are (wherever that may be, whenever that may be) in a relevant, engaging, differentiated way. When you may only have one shot to break through the clutter and provide genuine value or meaning, it’s more important than ever to build a thoughtful cross-channel experience for your customer. SEPHORA will share their take on how to frame up that type of experience.

  • Sarah Beachler - Director of Market Research & Consumer Insights, SEPHORA

11:45am 12:30pm (45 mins)

Track 5: Winning Over the Savvy Consumer

The Winner of the Next Generation Market Research Award Competition

The NGMR Award recognizes companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation to drive research industry progress. To nominate yourself of someone else for the award, visit www.themarketresearchevent.com. This year's winners will receive a complimentary pass to TMRE and the opportunity to present the winning case study during this session. 

*All entries must be received by August 18th, 2017.

10:55am 11:00am (5 mins)

Track 6: Power Partnering: Maximizing the Client-Supplier Relationship

Track Chair Welcome: MMR Research Associates

  • Patricia Houston - VP, Client Relationships, MMR Research Associates

11:00am 11:45am (45 mins)

Track 6: Power Partnering: Maximizing the Client-Supplier Relationship

Unlocking the Power of the Brief: Building the Foundation for Great Creative and Flourishing Partnerships

It’s time to revolutionize the creative briefing process! Bringing creative and research teams together, as partners, at this crucial stage will build the foundation for lasting partnerships and great advertising. Find out how fueling the briefing process with consumer insight empowers and equips creative teams to perform at their best and builds powerful relationships with your consumers and your working team.

  • Abigail Hollister - VP, Director Client Services, Ameritest
  • Betsy Pendergast - Director – Strategic Planning, Luckie & Co
  • Brad White - Chief Creative Officer, Luckie & Co

11:45am 12:30pm (45 mins)

Track 6: Power Partnering: Maximizing the Client-Supplier Relationship

Share Your Story

Contact elizabeth.hinkis@KNect365.com to speak during this session.

12:30pm 1:45pm (75 mins)

Lunch

1:45pm 2:30pm (45 mins)

Track 1: Next-Gen Insights Leadership & Strategy

Changing Global Brand Perceptions

As one of the most notable success stories of the dot-com era, eBay has enjoyed an incredibly successful 20+ years as a global e-commerce company.  However as the company evolved, the eBay team needed to ensure their customers’ perception of the company would evolve with them.  To be successful in this new space, eBay looked to gain insight into the brand messaging and positioning that would not only resonate with its current buyers, but also speak to potential buyers.  Learn how eBay leveraged consumer research to gain immediate insight into the consumer brand messages that would resonate most closely with buyers preferences, differentiate them from the competition and close some of its perception gaps in order to ultimately increase eBay consideration.

  • Nic Brandenberger - Director, Global Brand, eBay
  • Thomas Walker - Senior Director, Global Brand and Customer Insights, eBay

2:30pm 3:15pm (45 mins)

Track 1: Next-Gen Insights Leadership & Strategy

How to Position your MR team to Wield Influence

In the Broadway musical “Hamilton”, the character of Aaron Burr sings “I wanna be in the room where it happens.” Many Market Research teams find themselves echoing this same sentiment. But how do you get invited into the room to influence the decision makers? In this session, Don shares insights and lessons learned on this topic from his 30 years of managing Market Research teams.

  • Don Micallef - VP, Research, Discovery Communications, Inc.

1:45pm 2:30pm (45 mins)

Track 2: Cutting Edge Technology & Trends

Leading Insights in a Technology-Centric Organization

Leading an insight team at technology-centric B2B companies can be both challenging and highly rewarding. This session will explore one team’s journey to build relationships, establish credibility, and deliver actionable insights that support the efforts of Engineering, Product Management, Marketing and Sales organizations. We will explore methodologies and deliverables which offer insights differentiated from those more commonly available from industry analysts and syndicated research. We will examine what it takes to secure and maintain a seat at the table.

  • Joe Stevens - Senior Director Market Insights, Oracle

2:30pm 3:15pm (45 mins)

Track 2: Cutting Edge Technology & Trends

Virtual Reality First Experiences

Virtual Reality is the first new technology since smartphones to have truly transformative potential. And while the market is expected to explode over the next several years, there is much from the consumer point of view that we don’t know about this technology, still in its early stages. We recently tapped into our onsite consumer testing lab and VR demo labs to gain foundational understanding of the consumer experience and our research process, shedding light on:

  • Observations of consumers’ first experiences with VR, including their familiarity with and understanding of VR and 360 video; which aspects of this technology generated the greatest interest and excitement; and usability issues they encountered when interacting with this new technology
  • An insider’s view of the research process, including special considerations regarding the equipment, methods and processes needed to uncover consumers perceptions and expectations in these early days of adoption
  • Denise Brien - Senior Director, Consumer Analytics & Research, Oath: A Verizon Company

1:45pm 2:30pm (45 mins)

Track 3: Insight Driven Innovation & Brand Engagement

Is Design Thinking and Agile Limiting Your Innovation?

Design Thinking, Agile, Lean… these are heralded as improvements, aren’t they? They promise speed and customer intimacy. These are good things, right? Not so fast. These methodologies empower all in the enterprise to participate and engage with customers but is this really a good thing? Is an hour training session that covers “how not to ask leading questions” truly sufficient?  Join Dr. Mier for his professional, academic, and empirical views and suggestions on how you can improve these processes.

  • Dr. Joel Mier - Lecturer of Marketing, University of Richmond

2:30pm 3:15pm (45 mins)

Track 3: Insight Driven Innovation & Brand Engagement

Driving Brand Relevance to Today’s Consumer

When you think of Tupperware what comes to mind? Certainly a unique and iconic territory but Tupperware cannot escape from the challenge of driving relevance for its brand among today’s busy women, including Millennials, to encourage attendance at parties and demonstrations, foster positive relationships with the brand and build loyalty. Tupperware is also faced with navigating a direct-selling model that can be perceived as pushy if not executed skillfully, as well as developing an updated image that evokes radiance, opportunities for women, positive and memorable experiences.

  • Béatrice Brebion-Baubert - Worldwide Strategic Insights Senior Director, Tupperware Brands Corporation

1:45pm 2:30pm (45 mins)

Track 4: Supercharging the Business with Data (Data Science & Analytics)

Leveraging Behavioral Science Insights to Drive Business Strategy

Behavioral Science is a field that some professionals are familiar with, but likely associate with academia, and are uncertain about if and how its concepts can be applied to business strategy. Yet the ability to uncover deep human motivations and biases and yield critical insights, when its principles are appropriately utilized, is unparalleled and applicable to any brand that wishes to develop business strategy that is centric to meeting the needs of the people whom it serves.Kimberly-Clark Professional has discovered that not only can behavioral science techniques be leveraged within insights and marketing, but they can be utilized in a unique way to activate brand initiatives within a business-to-business category by gaining a deep understanding of stakeholders who are critical to a brands’ success. Discover how Kimberly-Clark Professional leveraged methodologies grounded in empathy and the behavioral sciences as a powerful tool to spearhead healthcare initiatives impacting consumers around the world, and uncover tips for how market research and insights professionals can do the same within their own brands, ultimately activating more authentic and inspirational business strategy.

  • Janet Ziffer - Senior Global Research Manager, Kimberly-Clark Professional

2:30pm 3:15pm (45 mins)

Track 4: Supercharging the Business with Data (Data Science & Analytics)

Share Your Story

Contact rachel.mcdonald@knect365.com to speak during this session.

1:45pm 2:30pm (45 mins)

Track 5: Winning Over the Savvy Consumer

Winning in Her Purse

For decades, it’s been a key link between the home, where consumer needs occur, and the marketplace, where those needs are fulfilled. This presentation reveals new insights from the 2017 Second Edition of the groundbreaking 2007 study, In Your Purse: Archaeology of the American Handbag. Styring’s study discovered that the rise of technology has caused far-reaching changes even in this most ubiquitous fashion and life accessory. And, there are billions of dollars in opportunities available for brands – they’re just hiding out in her purse.

  • Kelley Styring - Principal, Insight Farm

2:30pm 3:15pm (45 mins)

Track 5: Winning Over the Savvy Consumer

Share Your Story

Contact rachel.mcdonald@knect365.com to speak during this session.

1:45pm 2:30pm (45 mins)

Track 6: Power Partnering: Maximizing the Client-Supplier Relationship

Share Your Story

Contact rachel.mcdonald@knect365.com to speak during this session.

2:30pm 3:15pm (45 mins)

Track 6: Power Partnering: Maximizing the Client-Supplier Relationship

Share Your Story

Contact elizabeth.hinkis@KNect365.com to speak during this session.

3:15pm 3:20pm (5 mins)

Close of TMRE 2017