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Key Sessions

Peyton Manning

KEYNOTE: Peyton Manning on Controlling the Huddle and When to Call an Audible

Five-Time NFL MVP

8:30am - 8:50am 20 mins
Registration & Morning Coffee
8:50am - 9:05am 15 mins
Where We’ve Been and Where We’re Going
  • David Boyle - Director, Consumer Insights, Harrods
9:05am - 9:20am 15 mins
Info
Fireside Chat: True Impact: Key Imperatives to Driving Innovation
  • Seran Chen - Director of AR/VR Research, Facebook
9:20am - 10:00am 40 mins
Info
KEYNOTE: Peyton Manning on Controlling the Huddle and When to Call an Audible
  • Peyton Manning - Two-Time Super Bowl Winning Quarterback, Five-Time NFL MVP

The success of any QB depends on how quickly he can diagnose a situation right before the snap, how effectively he can communicate and generate buy-in for the play call to the team, and how frequently he can execute with success. And oh by the way- this happens in a matter of seconds. Peyton Manning is recognized as part of an elite few who thrives at analyzing and executing time after time. So who is more relevant to address the TMRE audience on how to manage complex team structures under pressure.

10:00am - 10:20am 20 mins
Info
MAKE IT RELEVANT: Peyton Manning Q&A
  • Peyton Manning - Two-Time Super Bowl Winning Quarterback, Five-Time NFL MVP
  • David Boyle - Director, Consumer Insights, Harrods

Chairperson David Boyle sits down with Peyton Manning to translate his keynote session into actionable take-aways for TMRE attendees. This edition of Make it Relevant focuses on navigating your own career path as your role changes, communication across teams, and how to stay motivated.

10:20am - 11:10am 50 mins
Morning Networking Break
11:10am - 11:15am 5 mins
Info
Track 1: MR Leadership & Growth Strategy | Tying Business Strategy to Insights
Chairperson Welcome
  • Evan Borak - President, US, Ipsos Connect
11:10am - 11:15am 5 mins
Info
Track 2: Insights as a Strategic Partner to the Business | MR and Advanced Analytics
Chairperson Welcome
  • Jay Staffey - Vice President, Business Development, Netquest
11:10am - 11:15am 5 mins
Info
Track 3: The Modern MR Toolkit | Cutting Edge Qual
Chairperson Welcome
  • Corey Beilstein - VP, Director of Research Innovation, Burke, Inc.
11:10am - 11:15am 5 mins
Info
Track 4: Technology & Future Growth
Chairperson Welcome
  • Karen Goldstein - Senior Vice President, Consumer Insights, GfK
11:10am - 11:15am 5 mins
Info
Track 5: Consumer Disruption | Macroforces & Culture Shifts
Chairperson Welcome
  • Patricia Houston - COO/Founder, MMR LIVE
11:15am - 11:45am 30 mins
Info
Track 1: MR Leadership & Growth Strategy | Tying Business Strategy to Insights
Democratizing Insights: Increasing the Influence of Capital One’s Insights Team
  • Philip Rhodes - Director of Design Research, Capital One

According to BCG, only 20 percent of insights teams are considered a strategic business partner or a source of competitive advantage. Capital One’s insights teams identified the potential business impact of maturing their insights function to become a competitive advantage of their organization and set out on a plan to achieve their goals. Learn how Capital One is approaching their transformation, starting with a complete overhaul of their tools and technology used to manage, share, and democratize their research and insights.

11:15am - 11:45am 30 mins
Info
Track 2: Insights as a Strategic Partner to the Business | MR and Advanced Analytics
Navigating Disruption: Consumer vs. Competitive Centricity
  • Marc Normand - Vice President, Ad Sales Research, Disney ABC

There’s a common misperception that today’s consumers are disrupted, when it’s really marketers who are disrupted by their inability to adapt to changing consumer expectations, as well as changing competitive strategy and positioning. Consumercentricity is certainly a key ingredient to a successful strategy, but it’s not the only solution.

  • Key components of successful consumer-centric strategy,
  • How to balance consumer-centric strategy with competitive intelligence
  • Different ways to approach consumer behavior for greater
    success
11:15am - 11:45am 30 mins
Info
Track 3: The Modern MR Toolkit | Cutting Edge Qual
Research Lessons Learned from "Beyond Broadway Joe"
  • Bob Lederer - President and Founder, RFL Communications

RFL Communications' Editor & Producer Bob Lederer gained important research lessons during and after his writing of a new book about the 50th anniversary of the 1968 Super Bowl Jets team. 

They touch upon
• Storytelling (the enduring power of compelling narratives)
• Data and analytics (its impact two decades before the advent
of the personal computer)
• Emphasizing Female Inclusion (loss of crucial information from failing to
seek out the only remaining situational witnesses)

11:15am - 11:45am 30 mins
Info
Track 4: Technology & Future Growth
Behavior Change at Scale — Understanding Your Customers' Motivations and Implementing Successful Interventions
  • Brennan Browne - Head of UX Research, FitBit

Businesses all rely on customer behavior, yet many lack a deep understanding of how they can help people change those behaviors. This short talk will outline the fundamentals of behavior change and provide examples that you can use in your work.

Top Three Take-aways: 

  • Applying well-researched behavior change frameworks can help you and your customers succeed
  • It's more effective to make things easier for people than it is to increase their motivation
  • Research should focus on in-context methods that explore how and why people make decisions throughout their day
11:15am - 11:45am 30 mins
Info
Track 5: Consumer Disruption | Macroforces & Culture Shifts
Cultural Macroforces Are Rapidly Reshaping Society & Business
  • Tom LaForge - CEO, Macroforces

Using the best methodologies from social science to improve our understanding the broader culture in which our companies and and brands exist.

11:45am - 12:15pm 30 mins
Info
Track 1: MR Leadership & Growth Strategy | Tying Business Strategy to Insights
Oh the Places You’ll Go: The Unexpected Paths for Insights Professionals
  • Colette Matthews - Vice President, Innovation and Marketing, Alpha Guardian

Researchers can often feel pigeon holed to a limited career path within a consumer insights or market research team. In this session, learn about all the expected and unexpected areas where research skills can be applied. Walk away with a more comprehensive understanding of career options and more importantly, how to get there.

11:45am - 12:15pm 30 mins
Info
Track 2: Insights as a Strategic Partner to the Business | MR and Advanced Analytics
When Perception Isn’t Reality: Combining Research with Analytics to Correct Misconceptions and Build a Business Case
  • Ellen Cory - Senior Director, Customer Experience & Innovation, Marriott International

Bold new ideas are often met with resistance that is driven by incorrect assumptions. Hear about how we combined consumer research with transactional data to convince senior executives and owners of the financial and operational feasibility of an innovative new amenity.

  • How to combine research with data to develop insights
  • Path from research to business case and compelling story
  • Best practices to package research for C-level executives
11:45am - 12:15pm 30 mins
Info
Track 3: The Modern MR Toolkit | Cutting Edge Qual
Agile in Action: How Chase Used Agile “Launch ‘N’ Learn” Research to Help Defend against Fin-tech competition, Guide a Successful Pilot and Power Small Businesses
  • Taylor Krislov - Vice President, Market Research, JPMorgan Chase & Co.

Chase for Business saw the Online, small business loan market quickly growing with opportunity. To be agile and fast to market in defending against FinTech intruders, Chase
planned to launch a pre-qualified, online loan pilot. The challenge was in simultaneously being fast to market and learning how to best communicate the pilot offers. Enter:
ongoing, agile “Acceptor, Non-Responder, Rejecter” Research. Results led to product and communication changes that have aided in a significant increase in loans booked by Q4 2017

11:45am - 12:15pm 30 mins
Track 4: Technology & Future Growth
Getting Social Fans is Easy but Building Brand Intensity Isn’t: A Playbook to Elevate your Social Cred
  • Tim Perlstein - SVP, Strategy & Insights, Fullscreen Media
  • Sara Grimaldi - Senior Director, Measurement & Insights, Fullscreen Media
11:45am - 12:15pm 30 mins
Info
Track 5: Consumer Disruption | Macroforces & Culture Shifts
Who Said There is Just One Future?
  • Sandra Molano - Sr. Global Director, Knowledge & Insights, The Coca-Cola Company

When you work on MacroForces & Trends the most frequent question floating around is how you can use the rearview to understand, foresee or shape the Future (let’s leave “predict” aside 😊 )

In this session we are sharing our Coca-Cola  journey to land the concepts (important to align what are we talking about) and how they reveal an image of the Future or maybe is not just “One” Future…

12:15pm - 12:45pm 30 mins
Info
Track 1: MR Leadership & Growth Strategy | Tying Business Strategy to Insights
Start-Up Success: Leveraging Your Loyal Tribe to Spark Authentic Growth
  • Luke Saunders - Founder & CEO, Farmers Fridge

From their start in 2013, Farmer’s Fridge has built a loyal and storied tribal following. With ambitious plans for future growth, learn how Farmer’s Fridge leveraged a deeper understanding of their loyal tribe to build a robust growth strategy that has paved a path toward bringing a cult-brand experience to the masses.

  • Leveraging human truth to ignite meaningful action
  • Growing your business by growing your tribe
  • Aligning your brand to your customer’s story
12:15pm - 12:45pm 30 mins
Info
Track 2: Insights as a Strategic Partner to the Business | MR and Advanced Analytics
Niche to Global Leader - Medical Device Development via Customer Insight
  • Ruchi Varshneya - Senior Director, Global Market Insights and Strategy, Abbott Diabetes Care
  • Lori Tarabek - Senior Manager, Global Market Insights, Abbott Diabetes Care

Often in healthcare, technological innovation drives product development but doesn’t result in marketplace success.  Learn how to leverage customer insights to shape a scientific discovery into a global market leader.

We’ll demonstrate how insights can impact technological innovation by:
*Uncovering unmet needs
*Prioritizing product design tradeoffs and claims
*Effectively positioning and messaging to stakeholders

12:15pm - 12:45pm 30 mins
Info
Track 3: The Modern MR Toolkit | Cutting Edge Qual
Old Dogs, New Insights
  • James Thomas - Global Empirical Market Research, Bayer Healthcare

More than a dozen years after launch, having spent hundreds of thousands of dollars executing focus groups, IDIs, A&U and pricing studies, branding and positioning studies, copy-testing the advertising agency and brand manager want new insights. The product nor the target audience hasn’t evolved and somehow the research guy is charged with finding something new. At professional risk, a new approach to the same old dog was funded. The method and reporting was risky yet undiscovered insight was revealed that changed everything and most importantly sales. Join us and hear the story.

12:15pm - 12:45pm 30 mins
Track 4: Technology & Future Growth
REPEAT PRESENTATION: Becoming the Impact Researcher: A Structured Approach to Storytelling
  • Yoni Karpfen - Research Manager, Airbnb
12:15pm - 12:45pm 30 mins
Track 5: Consumer Disruption | Macroforces & Culture Shifts
This session is closed. Please attend another session.
12:45pm - 1:30pm 45 mins
Lunch
Lunch
12:45pm - 1:30pm 45 mins
Sponsorship Feedback Forum
Sponsorship Feedback Forum
1:30pm - 2:30pm 60 mins
Close of Conference
8:30am - 8:50am

Registration & Morning Coffee

More
8:50am - 9:05am

Where We’ve Been and Where We’re Going

  • David Boyle - Director, Consumer Insights, Harrods
More
9:05am - 9:20am
Info

Fireside Chat: True Impact: Key Imperatives to Driving Innovation

  • Seran Chen - Director of AR/VR Research, Facebook
More
9:20am - 10:00am
Info

KEYNOTE: Peyton Manning on Controlling the Huddle and When to Call an Audible

The success of any QB depends on how quickly he can diagnose a situation right before the snap, how effectively he can communicate and generate buy-in for the play call to the team, and how frequently he can execute with success. And oh by the way- this happens in a matter of seconds. Peyton Manning is recognized as part of an elite few who thrives at analyzing and executing time after time. So who is more relevant to address the TMRE audience on how to manage complex team structures under pressure.

  • Peyton Manning - Two-Time Super Bowl Winning Quarterback, Five-Time NFL MVP
More
10:00am - 10:20am
Info

MAKE IT RELEVANT: Peyton Manning Q&A

Chairperson David Boyle sits down with Peyton Manning to translate his keynote session into actionable take-aways for TMRE attendees. This edition of Make it Relevant focuses on navigating your own career path as your role changes, communication across teams, and how to stay motivated.

  • Peyton Manning - Two-Time Super Bowl Winning Quarterback, Five-Time NFL MVP
  • David Boyle - Director, Consumer Insights, Harrods
More
10:20am - 11:10am

Morning Networking Break

More
Showing of Streams
Showing of Streams
1:30pm - 2:30pm

Close of Conference

More