TMRE 2024 Day 3: Thursday, October 10 - ET (Eastern Time, GMT-05:00)
TMRE 2024 Day 3: Thursday, October 10 - ET (Eastern Time, GMT-05:00)
- David Boyle - Founder, Audience Strategies
- Oksana Sobol - Sr., Director, Insights Lead, The Clorox Company
Employee and customer choices are heavily dependent on context. Katy Milkman, an expert in the ways we consider options and make decisions, understands this from her extensive research studying these populations as a behavioral economist. ‘Choice architecture,’ or simply the way in which a choice is presented (on screens and in person) can thus be an extremely valuable tool for improving employee outcomes and consumer choices.
In this informative keynote, Milkman teaches audiences how to make use of the malleability in how choices are made to influence behavior for the better, providing insights about how to encourage improved decisions—online, at work, and at home. Covering the basics of wise choice architecture, nudges that have been proven to increase the likelihood of optimal decisions, and actionable takeaways tailored for your business or organization, Milkman leads a funny, fast-paced, and practical talk about how we can guide employee and customer behavior in the most helpful ways possible.
- Katy Milkman - Economist, Bestselling Author & Professor, The Wharton School of the University of Pennsylvania
- Katy Milkman - Economist, Bestselling Author & Professor, The Wharton School of the University of Pennsylvania
As Proctor & Gamble will celebrate 100 years of driving consumer experiences through insights in September, this keynote will drill down on the history of market research, its evolution and will look ahead to its prominent future. Kirti will also underscore the pivotal role of human-powered data, emphasizing it's not just numbers, but a reflection of human behavior. You will leave empowered to expertly decode consumer trends while utilizing next-gen technology and tools.
- Kirti Singh - Chief Analytics, Insights & Media Officer, Procter & Gamble
- David Boyle - Founder, Audience Strategies
- Oksana Sobol - Sr., Director, Insights Lead, The Clorox Company
Researchers occupy a distinctive intersection within the business value chain, positioning them uniquely to drive innovation and strategic recalibration amidst ongoing volatility. Leveraging the research community wealth of data analytics, insights, and research, the challenge lies in seamlessly integrating these assets into the broader business strategy. It entails acquiring new business skills and cultivating a forward-thinking mindset that propels the organization toward its goals.
This workshop, through a rich case study approach, will explore some game changing approaches and ideas to unlock a growth mindset to move the business agenda forward.
Key takeaways:
- Review an easy 3 step approach to framing your valuable insights into Business impact.
- Strategies for collaborating across the business value chain.
- The aim is to explore a palette of practical and outcome-oriented ideas so you can craft a tangible and actionable blueprint when you return home.
- Joe Batista - Chief Creatologist, Former Executive Hewlett Packard Enterprise & Dell Technologies
Customer centricity is core to success for organization of all types. Whether your customers are consumers in a retail marketplace or other business, deciding to put their needs at the center of your business strategy is a great plan. And the decision to take that approach should be an easy one – because companies who put their customers first are the companies that succeed. Insights functions play the primary, central role in putting customers at the center for businesses. So, building an Insights function that is high performing and a driver of business success should be a high priority.
This workshop will help you build the foundations for running an Insights function that isn’t just "merely interesting," but is "highly impactful." It will share real examples and cover core skills for Insights leaders. Whether you are starting a career in Insights or building a function for your business, this workshop will be a springboard for your success.
- Elizabeth Oates - Vice President, Consumer Insights & Guest Services, Ulta Beauty
Master the art of storytelling with data to effectively communicate insights and influence decision-making. In this workshop, you will learn:
- How strategize around what you want the data say and what you want your story to achieve
- How to bring different datasets together
- Best practices for data visualization
- How to tie everything together - from the arch of the story to delivery and stakeholder buy-in
You will leave ready to transform complex data into compelling narratives; techniques to craft visually appealing and engaging data visualizations, and armed with the principles of effective storytelling, including structuring narratives, using visuals effectively, and tailoring messages to different audiences.
- Joe Batista - Chief Creatologist, Former Executive Hewlett Packard Enterprise & Dell Technologies
- Elizabeth Oates - Vice President, Consumer Insights & Guest Services, Ulta Beauty