Alisha Strother

Head of Fan and Partner Insights at Live Nation

Speaker

Alisha Strother is a seasoned professional with over 15 years of experience in insights and strategy within the sports and entertainment industries. Her career is marked by her dedication to building and leading teams that serve as the voice of the fan, ensuring that fan insights drive strategic decisions. Alisha has held various roles where her expertise in data analysis and consumer behavior has significantly influenced marketing strategies and fan engagement initiatives. Her leadership has not only propelled organizational growth but also fostered a deeper connection between brands and their audiences. Alisha's work reflects her commitment to enhancing the fan experience through innovative, data-driven solutions.