Track 2: Cutting Edge Technology & Trends
How Universal Orlando Predicted Guest Expectations for Ridership on the Hogwarts Express and Other Unorthodox Uses for Conjoint Analysis
At Universal Orlando, discrete choice experimentation and conjoint analysis are used in the traditional way for product and service development and pricing. But the Consumer Insights team frequently uses conjoint in a number of unusual applications to better understand guest expectations for complex experiences. Be inspired to use conjoint differently through several case studies non-traditional use of conjoint to understand holistic guest expectations and desires regarding dining, attractions, and guest service including how conjoint was used to plan for how guests would ride the Hogwarts.