Robert Graves

Senior Director, Data Management & Science, Microsoft Customer & Market Research at Microsoft

Speaker

Robert Graves, Sr Director, Data Management and Science for Microsoft Research & Insights, has spent almost 20 years helping companies better understand customers. At Microsoft, Robert leads a full-stack data science team that looks across consumer and commercial landscapes. The team unlocks the value in data from across the company, decoding customer perceptions and behaviors to help Microsoft create more customer-centric products and meaningful advertising. Specifically, the team leverages AI and Data Science to drive strategic decision making for Brand/Marketing ROI and Customer Lifecycle initiatives.