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TMRE: The Market Research Event
October 8-10, 2024
Loews Royal Pacific ResortOrlando, FL

Sabrina Lakhani
Former Director, Behavioral Science, Research, & Insights at Frontier Communications
Speaker

Profile

Sabrina is a behavioral scientist, with a background in market research and marketing consulting. She is fascinated by human behavior and cultural patterns, and loves to observe patterns and connects the dots in order to self-actualize and create social change through her work. As a Consumer Insights leader at Frontier, she taps into the consumer's unconscious narrative, develop powerful segment-specific strategies, and improve the customer experience to cultivate trust. She holds an MBA degree from INSEAD and a BS degree in Business Management from Babson College. Her interests include photography, developmental psychology, systems thinking, sacred geometry, and Sufi poetry.

Agenda Sessions

  • Applying Behavioral Science: From Insight to Impact

    2:40pm