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Insight Strategy Group

Profile

Insight Strategy Group is a leading consumer research and strategy agency that combines social science expertise with deep generational, life stage, gender, and cultural understanding to decode consumer behavior, fuel brand growth, and innovate products, services, and content. ISG partners with clients on consumer deep dives, segmentations, brand positioning and tracking, customer experience, concept development and testing, and related needs across the product and content development and marketing lifecycle. ISG serves a broad array of lifestyle industries, including media and entertainment, food and beverage, retail, style, health and wellness, travel and leisure, and technology. ISG and its sister companies MarketCast, Fizziology, and Turnkey Intelligence are business units of MarketCast Group.

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