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TiVo Research is an innovator in TV and cross media audience measurement with big data solutions at scale designed to maximize media network and advertiser ROI. TiVo Research directly matches exposure data TV, digital and OOH with grocery, Rx, auto and retail purchase data. In addition to advertiser insights, broadcast and cable networks use TiVo Research’s syndicated reports and custom studies to more precisely plan and evaluate promotional schedules, to engage precise target audiences and drive tune-in and audience retention.